On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities
Tips from the pros on how to create social media press releases
Ian Capstick of MediaShift at PBS.org defines a Social Media Press Release as "a single page of web content
A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to
