Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end
Uncertain times require additional training to garner job security
Online editors need to master the art of blogging to be an asset for modern publishers.
Nowadays, editors have the task of creating
Interweave certifies 85 employees in content marketing best practices
In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively.
In
A program agenda vital for 21st century online editors
In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague
A new study shows social media is more valuable than before
Many companies are utilizing social media marketing nowadays.
In fact, there is a lot of growth in the use as more
Learn how to get your articles indexed and ranked quicker
Search engine optimization and Social Media do go together.
Sometimes however, people engaging in social media don’t realize that they could be
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
Rick Longenecker, President, Armature Group, Maplewood, N.J.
SIPA: What was your first job out of college and how did you get into this business?
LONGENECKER: I worked at various jobs to pay
The quest of spreading New Year predictions continues
Looking back at 2010, a couple of things pop into mind.
The launch of the iPad and the popularity of mobile devices is one
See what the future may hold for Internet marketers
Social media marketing was big in 2010. Companies cared about getting “Likes” on Facebook while building their social networks.
What do you think
Are you citing these three reasons for engaging in content marketing?
The end of the year often signals a time of desired change in people. For those of us operating an
As we head into 2011, what will be important to content marketers?
In an industry that is constantly changing, it’s important to keep an eye out for new trends and developing
Best Ideas: Tweetups, Email Capture and IT Cooperation
The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has
Who No’s? Try Saying Yes or Sharing With Others
I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say,
Will 2011 be the year of social media marketing for search marketers?
Some are deeming 2011 as the year of social for search marketers.
Popularity behind social media isn’t new; although search
Bailey, SIPA to Enter New York State of Mind
Listening to Matt Bailey of SiteLogic speak about social media marketing—as people in the greater New York City area will get to
Kate Mayfield, Managing Director, Mayfield Solutions Ltd., London
SIPA: What was your first job out of college and how did you get into this business?
MAYFIELD: Marketing Assistant/PA at a tourist office
Has
Conference Handouts Provide Solid Information
Handouts for sessions from last week’s SIPA Marketing Conference in Miami are now posted on the SIPA website! As a preview, here are important and timely
Ways to generate more buzz and traffic for your website
Have you ever thought about the value behind link reviews? Some publishers miss out on utilizing link reviews because they are
Excitement Over Miami. Marketing Conference Delivers!
Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by
Boost your email marketing list by creating niche free products to give away
PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of
Begin converting attention into action
There is a fine line that must be respected in the world of social media marketing. This line divides the social aspect and community access with
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
Need Grows for Strong Mobile Web Presence
In a September 14 posting titled Rise of the 'Apps Culture,' Pew Research Center wrote that 82 percent of Americans are now cell phone
IdeaSlam I Ready to Show the Way
I once watched this incredible German film where the protagonist had to travel to a small city in the Arctic Circle to compete in
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference
The Heat Isn’t the Only All-Star Team in Miami; Check Out These Speakers!
Reach out to bloggers, evaluate your renewal series, find the most successful direct marketing material and read it.
SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results
You can sit by and watch your new and existing competitors build their revenue, circulation and community, or you can develop your own social media strategy
Bristol, RI - June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s
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We are in the process of converting our blog from iProduction to Wordpress. In iProduction, we had the option of entering a meta title, meta description and meta keywords for
Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
