Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
Howard Mittman is emerging as Condé Nast's fixer, as the former Wired publisher is now trying his hand at another of their brands – this time, with a heavy emphasis
Look, listen and measure your social media activities
At SES in New York, social media was a highly discussed topic.
In a session entitled Social Media Metrics, Noran El-Shinnawy, Internet Marketing Manager
The social media impact of this tweet was an ROI of $35 bucks
For the first time in my adult life, I found myself watching QVC on a Sunday afternoon.
I had
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication
