If you're not bundling these three drastically underused sponsorship package add-ons, then you're leaving money on the table
Multiplatform publishers are in a great position to sell sponsorship packages that combine
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become
How to leverage multi-channel marketing both internally and also to sell out your advertising packages
The human race doesn't all live in one house, or all work at one business. We
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide.
And when it comes to Farm Progress, we’re talking serious legacy publishing – a
That's why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email,
Seth Godin is the king of turning complex ideas into common sense. On his blog, he once wrote, "How can you squander even one more day not taking advantage of
Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social
Landing page optimization tips for the holiday season
If you ever wondered whether or not you could build your email list by giving away free "holiday" themed products, the answer is
Learn how to use Twitter to sell your Books and eBooks
Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal
Mashable listed 5 winners; what do you think makes a successful social media campaign?
Social media for content producers and marketers is a beneficial yet fragile creature. It can bring an
Successful publishers evolve and so does their content marketing strategy
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their