Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now.
Yes, the basic idea of being a journalist is still the
I'll make this quick because I know you're busy. You’re invited to join us on December 8 at 1:00 PM ET for a FREE webinar, 7 Subscription Landing Page Tests
If your magazine doesn’t have a consistent social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the
I'll make this quick because I know you're busy. You’re invited to join us on October 13 at 1pm ET for a FREE webinar, The 7 Email Marketing Templates You Need to
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
When a magazine goes digital and becomes an app, or a web magazine, it becomes alive. And that’s scary for some publishers. Suddenly, ads become more valuable to advertisers because
You’re invited to join us on August 11 at 1pm ET for a FREE webinar, Mastering Social Media in 10 Hours or Less Per Week. If you run a subscription website, you'll definitely
Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we're also seeing other social networks and
Many publishers found themselves scrambling as Facebook's algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to
Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop
How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,
New and evolved technologies can be an audience development manager's dream if it leads to bigger audiences.
Where are your audience development strengths and weaknesses? Today's news focuses on pertinent information
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we're visiting news stories that
You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we
Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers
Driving website traffic is always on the
Our news of digital publishers acquiring new media entities continues, but with a few different looks today.
We start with American Media, which has acquired another magazine title from Wenner Media.
The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
When it comes to social media for publishers, you could be spending less time and getting more out of it
There's no doubt about it, social media for publishers is an
Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We're seeing more publishers partnering with Facebook for distributing content as part of an audience development
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.
Forbes' new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of
Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some
It's not every day you get to see the path of magazines in digital. Here's an inside look at how The New Yorker has been evolving.
Poynter recently published a great article
Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds
Subscription publishers have a lot of options when it comes to how they market their content online.
Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently
Most publishers we've talked to say social media
In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve
Whether it’s a new subscription website, an updated website, or a new digital product
How to promote content on three tricky social platforms that publishers want to love
Every once in awhile one of our clients asks us how they can leverage platforms like Instagram,
Publishers are flocking to vertical video content and ads now that "it's hip to be vertical."
In the not too distant past, vertical video was only for Facetime and school plays
The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole
When becoming content partners with brands, magazines must put an emphasis on delivering more than basic metrics
There's no doubt that brands are becoming hip to content, and while their first
Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is
SimilarWeb data determines that organic SEO for publishers is a strong play
Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media
Voice commands for search and bots for magazines – why niche publishers should prepare for the new wave of data consumption
Beyond the latest trend of kids walking into telephone poles
Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital
For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you're willing to
Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media
Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media ... charting response
The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what
Digital media publishing is a challenge, but it's a worthy challenge, because it will make you money when it's done right.
Print media publishing is a challenge, too, and it still
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
