SIPA Munich Spans Globe for Latest Ideas
It’s less than two months until the SIPA Munich 2011 Conference, April 6-8, in Munich, Germany. The Conference features an array of interesting speakers
Closing Gender Gap Can Open New Dialogues
Sue Gardner, executive director of the Wikimedia Foundation, the organization that runs Wikipedia, recently told NPR’s “On the Media” (a wonderful show) that, "87
Are Your Customers Being Served?
“How many times have you been impressed by a donation request and then given to the organization, only to not feel quickly and properly thanked—with your
Emily Sheahan, Group Publisher, HCPro, Inc., Danvers, Mass.
What was your first job out of college and how did you get into this business?
My first job out of college was as
All Subjects and No Kings at This Roundtable
The bicycling club Board that I sit on had our initial meeting of 2011 last night (a much more comfortable seat than the
BLR and M. Lee Smith Publishers Join Forces
If two heads are indeed better than one, then Fortis Business Media LLC will be a powerhouse.
That is the new company name for
Personalizing the Message
I’m talking to you today about marketing. Groupon, step aside, Facebook Deals has arrived—in the U.K. at least.
Starbucks, O2 and Mazda are among the first participants. Mazda is
Leslie C. Norins, MD, PhD, Publisher, Principal Investigator Advisor, Naples, Fla.
What was your first job out of college and how did you get into this business?
College was the prelude to
Do-Not-Track Proposal Update: Mozilla and Google Respond
First, some background. On Dec. 1, the Federal Trade Commission (FTC) “issued a preliminary staff report that proposes a framework to balance the privacy
What Makes Us Love Our Communities
A very interesting study was just released by Gallup and the Knight Foundation asking what attaches people to their communities. Now these communities are places
Finding the Right Words for Your Documents
Sponsored by the Specialized Information Publishers Foundation (SIPF), the Independent Publishers Legal Handbook is a free and downloadable 150-page book for SIPA members, filled
Robert (Bob) Brady, Founder and CEO, BLR – Business and Legal Resources, Old Saybrook, Conn.
What was your first job out of college and how did you get into this business?
My
Social Networks Are for More Than Being Social
Networked individualism. What does that mean for businesses in search of keeping and attracting customers? As more and more people become social networkers,
It Pays to Listen to Those Selling Online Ads
“We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift
Chapters, Too!
SIPA Chapter meetings are another way to get strong value from your membership…
At a New York City SIPA Chapter Meeting a short time ago, consultant Matt Bailey was on
Trends That Publishers See Coming Your Way
Here is our quarterly review of trends or paths that your fellow publishers and colleagues want to lock onto in the coming months.
1. Rick
New Online Disclosure Rules Reach the U.K.
A little over a year ago, the Federal Trade Commission set specific disclosure obligations for the sponsored online media promotion of products and services.
Want to motivate employees? Feedback and autonomy.
Interesting coincidence. Had lunch with a close friend on Sunday to catch up. Midway through, he said, “Oh, I didn’t tell you my great
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online.
Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early
New ‘Confidence’ Law May Need Your Attention
On Dec. 29, 2010, President Obama signed Bill S. 3386 into law, the “Restore Online Shoppers’ Confidence Act.” The vote passed by unanimous consent
Making the Right Decision May Require Some Time
Finally, I have found an authoritative source—no less than Kiplinger—telling me that something I have occasionally done all my life is indeed a
'Trendwatching' Sets Table for 2011 Main Courses
Trendwatching.com, the “independent and opinionated” website of world trends, has issued their “11 Crucial Consumer Trends for 2011,” and they are thought-provoking and well-researched.
Rick Longenecker, President, Armature Group, Maplewood, N.J.
SIPA: What was your first job out of college and how did you get into this business?
LONGENECKER: I worked at various jobs to pay
SIPA a la Ode
Ho-ho dear members (and readers), allay your winter fret,
Gather with me now away from the Internet.
It’s the Santa of SIPA, the Nick of Time,
Here to give young
Best Lines From the Member Profiles
We’ve been doing the Member Profiles for eight months now, plenty of time to come up with a final 10 for ’10 of best lines.
A Marketing Lesson for New-Product Innovation
“How do you create a market for stuff that people don’t understand?” asked Jeffrey L. Cruikshank last month in a special Sunday feature in The
Trim Your Taxes While You Deck the Halls
We posted the December Hotline newsletter yesterday for all SIPA member companies and their employees. The online version contains a good article on
New System Prices Tickets Based on Many Factors
Funny how we find out about things. I was carefully reviewing the TV channels last night as a guy is prone to do—women
Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
KREHBIEL: In college
Kip Tip, Fool Video Lead Path Into Daily Posts
There was a great cartoon in the newspaper last month. It went along with a story on office holiday celebrations. The cartoon
Exhibiting Tips for Drawing People Over
The SIPA online marketing forum has been snap, crackle and popping with discussions the last few days. One of the questions that has created the
Pay-as-you-go Internet Could Be Next Big Thing
I wrote about pay what you want pricing a couple months ago, where consumers choose their own value for something you produce. Now the
Donna Jefferson, Publisher, Jefferson Communications, Annapolis, Md.
SIPA: What was your first job out of college and how did you get into this business?
JEFFERSON: My first job out of college was
Online Forums Foster Advice and Solution
The SIPA online editorial forum has been active lately, and that means valuable information. The last question posed was: how do you best test a
‘Ambassador’ Strategy Pays Off for McLarney
If you happened to be watching “Market Morning” on Business News Network—Canada's only all-business and financial news television channel—on Wednesday morning, Nov. 10, you saw
Timothy Lutts, Publisher, Cabot Heritage Corporation, Salem, Mass.
SIPA: How did you get into this business?
LUTTS: I've been part of Cabot since 1970, when my father started writing and publishing The
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content.
Best Ideas: Tweetups, Email Capture and IT Cooperation
The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has
Who No’s? Try Saying Yes or Sharing With Others
I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say,
