Matt Bailey, Founder and President, SiteLogic, Canton, Ohio
What was your first job out of college and how did you get into this business?
Wow. On the face of it, there is
Group Buying Deals May Be Worth a Try
A SIPA Marketing Listserve post earlier this year referred to a Groupon “Daily Deal” in the Boston area that day: “$39 for a
Roundtable Sessions Inform and Personalize
At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite
Jennie Phipps, Editor & Publisher, Freelance Success, Farmington Hills, Mich.
What was your first job out of college and how did you get into this business?
I was hired by WBNS-TV, the
Facebook for Business? A Writer Gives It a Go
The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none
New Books Add Value to Today’s Marketing Discussions
Here’s a list of five interesting new books that have crossed my desk recently and some short tidbits from them:
1. “Real-Time Marketing &
Speakers, Times and Topics Can All Be Webinar Variants
Webinars continue to be a successful and profitable way of reaching your customers. As they become more frequent, variations will occur—like the
SIPA Members Get in the Tweeting Swing
At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011
Take Advantage of Peer Influence, Bernoff Urges
Josh Bernoff, senior vice president, idea development, Forrester Research, has an IDEA, and he will be coming to SIPA 2011 on June 6 to
SIPA, SIPF and Members Give Back to Community
There’s always enough bad news in the world, so on this rainy Tuesday (here in Washington, D.C.), let’s spotlight some good things.
1. Kudos
Don Johnston, Senior Vice President/Group Publisher, AHC Media, Atlanta
What was your first job out of college and how did you get into this business?
I was fortunate that my college newspaper,
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
Eleven Tips and the Sessions to Cover Them
Here are some excellent tips to keep in mind for your business - and the SIPA 2011 Conference sessions that will cover those
Taking Advantage of Real-Time News
On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It
Glenn Demby, Vice President of Editorial, Bongarde
What was your first job out of college and how did you get into this business?
I was languishing as a third-year, corporate lawyer on
By Nature, Awards Are Valued and Forever
I saw a new play this week called “Photograph 51” from Theater J—a Washington, D.C. company up for five Helen Hayes Awards this spring
Rooms to Meet and Wishes to Tweet
It’s Wednesday and we’re talking wish lists—two kinds in particular. One is a new Internet model and the other is an additional way for
LinkedIn Founder Offers Tips on Entrepreneurship
"Having a great product is important, but having a great idea for product distribution is more important."
When Reid Hoffman talks about entrepreneurship, we should listen.
Kim Mateus, Educational Services Director, Mequoda Group, LLC, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
All through college and a year
SIPF Awards Put You in Good Company
Twenty years ago—the first year that the then "Annual Journalism Awards" were officially sponsored by the Foundation—Mine Regulation Reporter of Pasha Publications, Inc., won
Google Loses in Court; Expert Weighs in
Google’s plan to make millions of books available on the information highway hit a major roadblock yesterday. A federal judge in New York rejected
Resurgent Direct Mail Featured in Thursday’s Webinar
Direct mail may not be all the rage right now, but it’s definitely some of it.
In the U.K., Royal Mail is considering a payment-by-results
Randy Coon, Vice President of Marketing, The Motley Fool, Inc., Alexandria, Va.
What was your first job out of college and how did you get into this business?
I worked as a
Video Strategy Starts With Being Open
Does anyone out there have a video strategy, a member asked me last week. We’re putting up videos but I’m not sure we have a
Tweets and Quacks Need More Sound Checks
I read a line this morning that is sure to become a catch phrase for 2011. “…think before you tweet.” It was said by
Richard Lucas, Chairman, PMR Ltd., Krakow, Poland
What was your first job out of college and how did you get into this business?
I set up a business selling "new students in
Direct Mail Webinar to Show the 'Personal' Touch
Direct mail continues to be a very viable channel, but only if the direct marketing fundamentals are applied. Improving the levels of both
Audience of Experts Awaits on SIPA Listserve
Today’s quiz question: Where did I find the following five discussion fragments?
On hiring managing editors:
I can't imagine any single test to give a managing
Procrastination and the Art of Risk Taking
We all know about ROI, Return on Investment, and ROE, Return on Engagement. Tom Fishburne, who blogs under the Marketoonist.com label, used the phrase
Bill Dugan, Vice President, StepByStepMarketing.com, Boston
What was your first job out of college and how did you get into this business?
My first job out of college was director of communications
iPad 2 Reactions. Smile (if you’re Apple).
It was a big day in cyberland yesterday, of course, with the release of Apple’s iPad 2 and the appearance of chief executive Steve
Tips From Speakers Coming to SIPA Munich
In just over a month, SIPA Munich 2011 takes center stage. Set for April 6-8, the conference celebrates and delves into the international strands
SIPA Members Appear in Popular Media Outlets
It’s not often that you see Justin Bieber and Charlie Sheen headlines above SIPA member articles. But that’s apparently what can happen when you
James Sinkinson, Publisher, Infocom Group, Oakland, Calif.
What was your first job out of college and how did you get into this business?
My first job out of college was as advertising
SIPF Awards Present Exciting Opportunities
Question: What did all of the winners of last year’s SIPF Editorial and Marketing Awards have in common?
Answer: They entered.
On Sunday, Oscar hosts James Franco and
The Benefits of Random Acts of Appreciation
It doesn’t take much for a business to make me happy—and loyal. A free oatmeal coupon from McDonalds will definitely lure me in this
Apple’s 30% Take Triggers Outrage and Strategies
Let’s update where we are on the Apple “30%” issue. As you probably know by now, Apple announced a week ago that they will
Access Intelligence Acquires Red 7 Media
The WOW factor shot across the industry yesterday when it was announced that Access Intelligence, a B-to-B media company and SIPA member in Rockville, Md.,
'Wine Guy' Emphasizes That We’re Only 'Human'
“Vaynerchuk, who hosts the Wine Library TV blog and runs a large wine-retailing business, said his extensive email list averages 97 opt-outs a day.
UCG Terminates Agreement to Sell OPIS
The agreement reached two months ago that had UCG selling its wholly-owned subsidiary, Oil Price Information Service, LLC (OPIS), to Platts, a division of the
Torry Burdick, Senior VP, Marketing, Mortgage Success Source, LLC, Holmdel, N.J.
What was your first job out of college and how did you get into this business?
After unsuccessfully trying to find
