Robert Lerose, Lerose Copywriting, Uniondale, N.Y.
SIPA: What was your first job out of college and how did you get into this business?
ROBERT: I went to work for a small newsletter
Different Phrases for Different Places
From yesterday morning’s Marketplace on National Public Radio:
[Host] Jeremy Hobson:
I don't have OnStar in my car, but I do have a cell phone in my pocket,
Anderson’s Email Charter Puts Onus on Sender
So I cut out this commentary on Sunday from The Washington Post by Chris Anderson, the one who is the curator of the TED
New Survey Finds Word of Mouth Stronger Than Ever
It’s no wonder that Facebook wants to add all these features so that you’ll see what your “friends” are watching, doing and,
Russell Lawson, Managing Director, Optimus Education, London
SIPA: What was your first job out of college and how did you get into this business?
RUSSELL: I actually avoided work once I finished
The Power of Video to Draw People in
The popular D.C. Shorts Film Festival just concluded here in Washington, and watching the various films only reiterated the power of video—at any
A Little Social Marketing Etiquette Can Pay Big Dividends
In her new book, Content Is Ca$h: Leveraging Great Content and the Web for Increased Traffic, Wendy Montes de Oca—an occasional speaker
New Program Advances Software-Generated Articles
How important is good, original content? I became a little worried the other day when I read a story in The New York Times about a
Gail Perry, Editor-in-Chief, AccountingWEB (Sift Media)
SIPA: What was your first job out of college and how did you get into this business?
GAIL: Right out of college, I went to work
‘Seven Pillars’ Provide Foundation for Improvement
The company is called Your Business Your Future, and they want to help you build a better business for yourself. Their program, The Seven Pillars
Verifying Email Addresses and Protecting PDFs You Send
Quality of email address generation. Direct mail – what’s working. Protection against subscribers illegally passing on pdf files. Royalties from the Copyright Clearance
The Importance of Marketing on All Fronts
I heard something very interesting in a recent phone interview that I conducted with Craig Huey (pictured left), the publishing entrepreneur and longtime SIPA
Sean Oberle, Publisher, Oberle Communications, Bethesda, Md.
SIPA: What was your first job out of college and how did you get into this business?
SEAN: I worked at a non-profit in the
Could Next ‘Twitter’ Come Out of Fall Roundtable?
What’s in a name? A lot, apparently. Would Twitter be so popular if it was called, say, Patter? (I guess then you could
Amazon’s Sales Tax Battles Affecting ‘Affiliates’
The fight over whether online retailers with a physical presence in a state need to collect sales tax continues in a big way in California.
There’s Gold in That Content! Manage it.
Many of us create content almost every day for our business or company—or association. But are we keeping track of that content in the
Putting a Succession Plan in Place
According to an article in My Business magazine last year, 77 percent of business owners said they have a will, but only 33 percent have
Seven Tips to Help Leaders Make Key Decisions
“The job of an entrepreneur, manager or CEO is to say, ‘We’re taking this fork in the road, for better or worse, and
SIPA’s LinkedIn Group Attracts Good Conversation
You might not be aware that SIPA has a big following on LinkedIn. The group is under “Specialized Information Publishers Association” and there have been
Richard Ossoff, President & CEO, Strafford Publications, Inc., Atlanta
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: My first job was with
Company Blogs Provide Added Way to Reach Out
Yesterday’s article on the earthquake prompted Allison Herdic of Chartwell Inc. in Atlanta to email me about a blog post she had written
The Earth Is Moving and So Is Social Media
If you saw a few cars smashed by falling bricks yesterday, chances are you were looking at a courtyard out the back
‘Just My Type’ Hits Home for Publishers
One thing that won’t change in future Avatar installments: the film’s font, Papyrus. Some internet pundits were appalled that Avatar’s poster and subtitles would
Richard Londesborough, CEO, Business Monitor International, London
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: Sports reporter in Tehran for a daily
A Good Start Can Go a Long Way
“Begin as you mean to continue,” Oscar-winning actress Cate Blanchett told a young questioner seeking career advice two nights ago at an interview
Google Moves Boldly Into New 'Construction' Role
I once sat with Jack Kent Cooke, the late owner of the Washington Redskins football team and Los Angeles Lakers basketball team—and New York’s
Leslie Davidson, Consultant, Davidson Direct, Pacifica, Calif.
SIPA: What was your first job out of college and how did you get into this business?
LESLIE: After college, I wanted to save the
Yammer Helps to Facilitate Melcrum’s In-House Talk
A couple weeks ago I wrote about the rise of in-house social networks such as Chatter (from Salesforce.com) and Yammer. Both are based in
Making Your Time Away Even Better
I was reminded recently of a radio talk show I once heard about vacationing where the caller thought that by going somewhere completely different she
Lindsay Konzak, Editor, Modern Distribution Management/Gale Media
SIPA: What was your first job out of college and how did you get into this business?
LINDSAY: I joined the Peace Corps. I taught
Refreshing Your Approach to Renewals
The seasons may come and go, but renewals are a constant. So here are some ideas from people who make a living at helping to generate
Training Can Increase Staff Engagement and Retention
At the recent SIPA 2011 Conference, I spoke with Caroline Frost (pictured left), director of learning and development for Informa Business Information in London—and
Increasing Traffic Takes More Than Good Scents
My favorite pizza restaurant, Faccia Luna in Arlington, Va., has been a neighborhood fixture for close to 20 years. The problem is that in
Luis A. Hernandez, Director of Publishing, Thompson Publishing Group, Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
LUIS: Out of undergrad
Meeting the Challenges of Growing Your Business
In his new book—“Growing an Entrepreneurial Business: Concepts & Cases”—University of Virginia professor Ed Hess tries to “make the growth process even easier to
Creating a Strong Online Persona Makes Sense
Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for
Know Your Objectives Before Becoming More ‘Social’
I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong
Mike McKinney, President, comHAUS, Inc.
What was your first job out of college and how did you get into this business?
After a stint as Apple student rep, I went to work
Touring websites for valuable information
I was waiting in a long line (or queue) last week for a special sneak preview of a science fiction film called “Another Earth” that opens
More on the Merging of the Professional and Personal
A scene from the brilliant playwright David Ives came to mind today when pondering how, each week, our professional and personal lives
Looking at new ways to engage your audience
There’s been an interesting confluence of events the past couple days. First, on the SIPA Marketing Listserveyesterday, Jennifer Kern, research director for Modern
