Monika Stasik, Head of Marketing, PMR, Cracow, Poland
SIPA: What was your first job out of college and how did you get into this business?
MONIKA: During my studies, I was
The Rules of (Social) Engagement
Imagine walking into a packed room of 10 roundtables filled to the brim with colleagues, and subject signs like Email Marketing Metrics: What’s Working, Repurposing Content
Building a Consistent Presence for Your Audience
Consistency. It’s not the first word you think of when trying to list a company's reasons for success in the specialized information industry. But
Lessons for Hiring New Sales People
Hire schoolteachers as sales people? Yes, said Dan Oswald, CEO of Fortis Business Media, speaking on Friday’s CEO Panel at the SIPA Marketing Conference in
Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago
SIPA: What was your first job out of college and how did you get into this business?
RACHEL: I graduated in Journalism with
'What If' Proves a Good Start for Conference
Mark Everett Johnson paused and beamed a bit. "You see what just happened here," he told his packed Copywriting Workshop yesterday at the
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist
Connecting the Dots Between Women and Entrepreneurship
“Women start only around 3 percent of the nation’s technology companies. They are almost absent in high-level technology positions. [Although read the article about
Roger B. Wilson, Jr., newMeetia, The Conference Department, Inc., Winchester, Mass.
SIPA: What was your first job out of college and how did you get into this business?
ROGER: I pounded nails
On Blogging, Telemarketing and Timing of Emails
Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami.
1.
Thoughts on ROI for Social Media Efforts
I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should
Lexicon Proves That Naming Is a Bit Scientific
In the category of there-is-a-business-for-everything, Lexicon stands tall. Founded in 1982 by David Placek, they are a firm devoted to inventing names for
Tips for Your Twitter World
Today’s SIPA Twitter Chat at noon EST will focus on renewals. These weekly Chats have produced some excellent dialogue on various topics—mobile, e-learning—so we encourage you
The Changes Brought on by ‘Digital First’
On Thursday afternoon, I received an email from The Washington Post with a link to a story about exciting new arts and concert venues
Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
The Power and (Occasional) Glory of Email Marketing
Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put
New Thinking Puts Spotlight on nOtice
We’ve come a long way from Paul Revere’s ride for dispensing community information. But the British are still coming, at least in terms of innovative
Deaf Ears Put Google+ at Back of Line
I received an email last week from Google informing me that a SIPA member had added me “to his circles” and invited me
Andy Tarczon, Founding Partner - Corporate Development, The Diffusion Group, Frisco, Texas
SIPA: What was your first job out of college and how did you get into this business?
ANDY: Wow,
Value of Marketing Conference Reflected in Speakers
Today is the early-bird deadline for registration for SIPA's 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give
The Finer Points of Creating a Video
An interesting theme recently on the SIPA Marketing Listserv focused on turning PowerPoint presentations into Web videos. The idea is to add varied animation/visual
Brian Crotty, President, OPIS (Oil Price Information Service), Gaithersburg, Md.
What was your first job out of college and how did you get into this business?
I had a creative writing degree
Hail 'Caesar'! A Great Call to Action
Watching the Shakespeare Theatre Company's (STC) production of Julius Caesar here in Washington, D.C. a couple months ago, I just thought, “That Shakespeare guy
Issues and Answers from Our 'Mobile' Webinar
Here are 11 tips from SIPA’s recent Webinar on Going Mobile for Publishers: Developing a Content Delivery System for an Increasingly Portable World –
Innovations in European Postal Systems Set New Tone
Clemens Beckmann is the executive vice president of innovation of the German post office’s mail division. Now when is the last time you
Barbara Weckstein Kaplowitz, Big Huge Ideas, Potomac, Md.
What was your first job out of college and how did you get into this business?
Assistant to director of research and communications, Local
It Still Proves Better to Give Than Receive
“This one’s on me.” I’m pretty sure that most of us have said this at some point of our adult lives, probably in
Selling ‘Solutions’ Can Bolster Your Advertising
I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “'is selling business solutions,
Know What You Want at the Outset
During SIPA’s free-for-members Webinar last week—titled Going Mobile for Publishers: Developing a Content-Delivery System for an Increasingly Portable World (and now posted on our
Frank Joseph (Mister DM™), Consultant, Washington, D.C.
What was your first job out of college and how did you get into this business?
Reporter for the City News Bureau of Chicago, the
Seven Tips and the Sessions to Cover Them
Here are some excellent tips to keep in mind for your business—and the upcoming sessions at SIPA's 28th Annual Marketing Conference in Miami,
Accelerated News Cycle Creates New Roles
It seems that every day my lead could be, “Things are just changing so fast.” The latest comes from the Nieman Journalism Lab site at
Eloquent Defense Saves Parliamentary Tweets
(SIPA's Twitter Chat set for tomorrow! See instructions below.)
Wow, Twitter certainly reaches wide and far. Silicon.com reported yesterday that MPs (Members of Parliament) voted against a
Ricky Warren, Marketing Manager, Research Ltd, London
SIPA: What was your first job out of college and how did you get into this business?
RICKY: I began my career as a communications
SIPA’s First-Ever Twitter Chat Set for Wednesday
On July 6, 2011, the nation’s first White House Twitter Town Hall took place. After an introduction by Twitter creator Jack Dorsey, President Obama
Getting the Room Temperature Right for Innovation
The Innovation of Excellence blog led us this week to a presentation titled Re-Thinking Creativity & Innovation (& Play), by Ben Rennie, the director
When Moving Forward Means Letting Go
The great 73-year-old actor Frank Langella – he was nominated for an Oscar for playing Nixon in the film Frost/Nixon– was interviewed on National Public
Craig Huey, president, Creative Direct Marketing Group, Torrance, Calif.
SIPA: What was your first job out of college and how did you get into this business?
CRAIG: In college and when I
Asking the Right Questions and Getting Key Answers
“Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference
Getting Sales and Marketing Teams on Same Page
There has always been a bit of a disconnect between sales and marketing. One wants to build the brand and expand the channels,
