Five Techniques to Building the Better Subject Line
Here’s a test of subject lines (from a mortgage company) from copywriter Mark Everett Johnson, a frequent speaker at SIPA events. Choose one.
1)
If you’re an email copywriter, you should consider these tips
Email copywriters are expected to write intriguing subject lines that get opened.
Of course, that isn’t the only task email copywriters face.
Short subject lines grab attention, tease the subscriber, and increase open rates
Like a good headline, a good email subject line is succinct. It gets to the point without giving too
Short email subject lines will get your emails open faster
An email subject line should be a lot easier than writing a blog post title. When writing a blog, you have
