SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
You're not SEO blogging until you're up to your eyeballs in keywords and inbound links
When you launch a blog, your main goal is to increase website traffic. If you're ad-driven,
Roundtable Sessions Inform and Personalize
At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
About the Chief Marketing Officer position
TSINetwork.ca is seeking a Chief Marketing Officer to lead their Direct Response marketing efforts. To fit this position, candidates must have a decade or more
Search bests social for many content publishers
The next time someone tells you SEO has lost relevance, share some of the following information with the person making the claim.
According to recent
Use social media to leverage your content in a time efficient manner…or you’re wasting your time
In yesterday’s Mequoda Daily, I discussed the possible Social Media Bubble developing within the industry
Leading dot-com companies from 2000 have almost the same market cap as today’s leading social media companies…should there be worry?
A potential social media bubble has recently become a hot topic.
In
Our SEO Press Release Guidelines Free Report will help you create and distribute search engine optimized press releases
Download a FREE digital copy of our SEO Press Release Guidelines now
I learned
A little SEO analysis on Google's Panda update
Google's Panda update is pretty robust. As always, they're telling folks to "write good content and they will come". However, we can only
Tips from Jeanne Jennings, Email Marketing Consultant, at the Mequoda Summit West 2011
For all the naysayers out there, no, email is not dead.
In fact, it offers the highest ROI of
Content marketing and SEO will help build long-lasting relationships
Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.
During the last few days, a lot of great
How to Get Targeted Website Traffic with a Keyword Strategy - and Like It!
Whenever you get together with a group of editors from several different publications, you'll always find yourself
Discover content tendencies found in our top performing article posts
Do you know what your top performing articles are?
If not, and you have an analytics program, you can easily figure out
Google joins the realm of socialization
How can you tell if content is valuable? We all have different perceptions and opinions, so how can content be considered high-quality, relevant and valuable
Discover how Carl Kravetz, Publisher of Vida y Salud, has implemented IT partnerships to handle his technology requirements
In yesterday’s Mequoda Daily, we discussed six online tools that can be used
Capitalize off trending topics with an SEO press release
Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.
Now that PR is more social
Are you harnessing the power of your audience?
If you were to brainstorm all the words that describe a product of yours, do you think your audience members would think of
Inbound links won't mean jack if nobody is searching for you
Editors and product producers have a love/hate relationship with search engine optimization. Editors hate to compromise any type of editorial
Insightful SEO tips for video from SES in New York
Video content and highly optimized blogs both have a lot of social power.
Blogs provide a home for informative articles, educational downloads
In 2011, we're no longer asking if social media is a platform we want to use. Instead, we're deciding which social media strategy we want to use. If we're servicing
Insight from SES that will help your audience development efforts
Online publishers have an advantage that print publishers never had.
This advantage is Google, which affords many opportunities for publishers to build
Lisa Buyer shares her SocialPR prowess at SES in New York City
Like many online endeavors, public relations is becoming more social.
Lisa Buyer, President and CEO of the Buyer Group, discussed
Jim Boykin, CEO and Founder of We Build Pages shares Internet marketing and audience development tools
Backlinks help to build credibility for your website.
As it’s been said many times before, content
[question]
What suggestions do you have for Content Marketing best practices?
[/question]
[answer]
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
6 tips from Byron White, Chief Idea Officer at ideaLaunch
In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine
Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit
In the Mequoda Daily yesterday, I talked about a rare chance
Easy SEO techniques for titling a blog, naming a product or writing headlines for a landing page
If a blog or sales letter is never found in a search engine, does
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe
Increase website traffic by reading these books and marketing them like their authors
Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing
How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses
Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end
Inbound marketing proves to be the cheapest lead generation tool for online marketers
Inbound marketing efforts, which give Internet users information or tools that they find valuable, outperforms outbound, or interruptive,
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
A look at our half-day intensive on SEO at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed persuasive online copywriting.
The skills associated with SEO copywriting will be
The best SEO campaign strategy is actually a social strategy
Search engine marketers are continually throwing their arms up in the air every time Google makes an algorithm change. Unfortunately, these
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform
Three tools to increase website traffic that take a little extra effort
On a day-to-day basis, I probably use a dozen different tools to do the various tasks I need to
[question]
What are the three main types of blog content?
[/question]
[answer]
1) SEO blog posts
2) Email blog posts
3) Buzz posts
1) SEO Blog Post
The main job of an SEO blog post is to build
Learn to build an audience that keeps coming back
In yesterday’s Mequoda Daily, we discussed how an Online Market Audit helps you discover the most relevant content for your buzz posts.
Using
Do you know who’s in your online neighborhood? Find out with an Online Market Audit
Buzz posts serve as great social media fodder while displaying your industry knowledge.
Creating the best buzz
Last chance to register for our upcoming Blogging for Editors webinar, which will be presented live on February 22nd, at 12:30 pm ET
Register now for our Blogging for Editors webinar
Do
Creating free products to build your email list is one of the fundamentals of SEO campaign management
One of the main topics of our SEO Campaign Management Basics white paper (free),
Insight from Amanda MacArthur, the speaker of our upcoming Blogging for Editors webinar
In Mequoda Daily yesterday, we discussed the three master blog types all bloggers should be using within their
