SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
These Websites Deliver the Goods
With America’s baseball all-star game coming up on Tuesday, let me present an all-star lineup of websites that I’ve come across lately—with previews of the information
If you’re not knowledgeable on a specific topic, YouTube can help you learn some relevant keyword phrases
How often are you given keyword topics to research that you are unfamiliar with?
As
Three reasons why we are good at SEO
In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.
This method of targeting relevant keyword phrases your audience searches
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were
Knowing What Content to Post on What Sites
At SIPA 2011 last month, Sean Brooks, vice president of social publishing for TechTarget, offered tips on posting the right content to your
Free tools that will immediately help you find new keyword phrases
Keyword research should be done consistently because change is constantly taking place.
Some keywords you focus on will lose popularity and
YouTube’s Keyword Research Tool won't help your SEO workflow just yet
I recently stumbled upon YouTube’s Keyword Tool (log into your YouTube account to view). It’s looks like an early version
Learn all beneficial uses for SEO; a fundamental skill
Being able to write for search engines opens a new world for online editors, content creators and publishers.
It is also a necessary
Five simple lessons that we've learned from bounce rates on Mequoda.com
Being the analytics junkie that I am, I frequent Mequoda's Google Analytics dashboard often. Recently, I've been on a personal
Discover how to prepare for the digital future
In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the
9 reasons why HTML5 will change the online publishing landscape
Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.
Some
Not all keywords are created equally – learn techniques for keyword research and content production efficiency
In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how
Folio names Kaslik as a 2011 Audience Development All-Star
Bob Kaslik, Sr. Vice-President of Consumer Marketing at Interweave, is one of the eight audience development professionals selected as Folio’s 2011 Audience
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
A step-by-step video for using the Google keyword search tool for on-the-fly keyword research, and why Mequoda ranks so well for apple pie recipes
Why do you write blog posts for
The king of search engines makes history; does it mean anything for online publishers?
In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion
Judy Doherty, President, Food and Health Communications, Louisville, Colo.
What was your first job out of college and how did you get into this business?
My first job out of college was
The key element to our most successful Gold Member Systems
In yesterday’s Mequoda Daily, I discussed my thoughts on David Meerman Scott's intriguing suggestion about offering free downloadables without required registration.
Most
Boost the rank of your articles with this Facebook SEO hack
All these "likes" and comments on our post, which links to our article, give us a giant boost in SEO
Our new step-by-step program goes from concept and theory to hands-on, practical guidance
A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing
Learn how to check website traffic and compare your print to web ratio
The amount of visitors who come to your website can directly correlate to how much revenue you are
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative
How to create SEO'd blog articles with the best chance of getting found by content searchers
One thing Google’s Panda update has taught us is that quality content is a clear
Content marketing tips for reaching new audience members
Many things can be said about the social sharing of content.
Beyond inciting more interaction online, it has helped the spread of content.
Is Google giving more credit to social media because people are linking less?
As much fun and success as I have marketing with social media, it's still a struggle to convince
Affordable search engine optimization tips for editors (hint—they're all free)
As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on
Care2’s CEO Randy Paynter shares 3 important developments in SEO, helpful for all online publishers and digital marketers
In an Audience Development panel at IMAG’s 8th annual conference in San Francisco
Even when you publish a monthly magazine, it can still be hard to come up with content when you're posting blogs daily - even several times day. Magazine content management
Many journalists have a problem with SEO; are their criticisms valid?
I’ve witnessed it in person and read numerous articles on frustrations with SEO.
Many journalists dislike, or fear, SEO – depending
Dear Mequoda Daily Subscriber,
On June 15th we will be mailing a special early bird invitation to our Mequoda Summit East 2011 via the traditional post.
In order to receive yours, we
Discover an array of future events that help build digital skills
The need for new skills has emerged for online editors, marketers and publishers in 2011.
Success in the digital future belongs
Simple tips for using a third-party video hosting platform like YouTube to maximize audience development efforts
When you put a video on YouTube, you're not only using the platform as a
Good email copywriting still needs to persuade the reader with the lingo they use internally
I know what you're thinking: Keyword research and SEO has no place in email marketing, where
Matt Bailey, Founder and President, SiteLogic, Canton, Ohio
What was your first job out of college and how did you get into this business?
Wow. On the face of it, there is
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than
Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums
Download your free digital copy of our SEO Campaign Management Basics
The popularity contest of inbound links
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect,
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
