SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
Some links are certainly better than others. Any SEO will tell you that a link from a reputable site, organization, or government entity will be more favorable than a link
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after
Learning how to write a Blockbuster SEO post is paradigm altering for online editors. By adequately researching keyword phrases, and determining the competition you face on those keyword phrases, you
7 on-page SEO elements you are in control of
There are many audience development strategies that can be used to find audience members, and allow audience members to find your content
What do you think makes up on-page SEO? Is it all about your keyword density?
Some people new to SEO may believe this; that SEO success relies solely on the ways
Content marketing tips to build a bigger audience
Editors speak for the brands they work for, which means they have a much better pre-existing relationship with customers than anyone else at
An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including
The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors.
CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are
For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today
Making new technology part of your everyday
Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is
Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be
Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic
YouTube clearly doesn’t want its users bouncing from the site and going to the
A look at digital publishing changes and a glimpse into the future
This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these
Auditing your SEO data with tips from Mequoda Summit West 2012
Metadata has two distinct functions; it helps search engines understand your content, and it helps users engage with it. Without
Your survey answers will guide our content decisions
I had a great conversation with Ryan Stillwell yesterday. He is the vice president of sales for Mortgage Success Source, LLC, and
Getting the most out of your interviews
In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She
If you type “event listing websites” into Google, the first result on the page is a Mequoda Daily article. Originally, the article discussed the top eight event listing websites for
Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can
A new report from Pew Research Center shares interesting data on search engine use
The Google consumer surveys revenue stream might be one reason publishers want to increase the amount of
As an editor, especially one that writes every day and several times a day, it's a sad to see some of your best content hang out in the background, possibly
The Blockbuster SEO Post has become legendary in a short time because knowing how to create Blockbuster SEO Posts can lead to immediate traffic boosts. Sometimes this increase in traffic
SEO Blogging can do wonders for online publications
Have you ever analyzed your posts that drive the most website traffic? What characteristics do they have that make them so valuable?
In some
With a new optimization penalty looming, who stands to lose search engine traction?
Many digital magazine publishers pride themselves in the SEO work they do. Through careful research and targeting, they
Do you have high quality content to attract and convert users?
We don’t genuinely think Google will make changes to their GoogleBot that will penalize white hat SEO, even after Matt
SEOs track results so their success can be substantiated. However, before overall results can be formulated, there is the need to create an accurate and extensive keyword universe.
The Google Keyword
TweetChat Yields a Screenful of Video Tips
It’s revealing no secrets to say that video has become a huge tool for engaging and selling on the Internet. How many of us
Have your words work for you, even when you’re not working
SEO is my favorite audience development strategy for two main reasons.
First, when you take the time to focus on your
Google has always used your search data in order to deliver you the most relevant search results. This is why they've beat out every other search engine in terms of
Operators of WordPress website can easily increase optimization with this tool
Sitemaps are a critical part of search engine optimization, especially if you have a lot of content on your website.
For
Are you prepared to drive the most website traffic possible?
Sometimes it’s the little things that make a huge difference. That concept relates directly to search engine optimization because simple changes
Mequoda Summit West 2012 provides SEO Imperatives and Insights as a Master Class
This April’s Mequoda Summit West 2012 may prove to be the best yet because of its advanced curriculum.
This
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
Traffic begets audience members, consisting of subscribers and buyers
Not everyone who visits your website will become a subscriber.
However, the more traffic your website receives, the greater the chance of building
Which products sell the best?
This is a question that email marketers ask themselves often. The answer profoundly defines what the focus of alignment should be in future email marketing campaigns.
What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have
Are you looking for ways to optimize your entire digital publishing business?
Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.
For instance, the
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