Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
The Mequoda Summit West 2012 highlights some advanced SEO strategies
By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.
It’s the advanced
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
We’ve made changes to better connect attendees with speakers and thought leaders
With our Mequoda Summit East 2011 only a few weeks away, we made a big change.
This changed involved making
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging
New data shows the click value of high-ranking keywords
Do you rank high in search results for specific keywords?
If so, your SEO strategy must be working well.
However, do you know the
Early bird pricing for the Mequoda Summit East 2011 expires on July 31st
Register now for the Mequoda Summit East 2011 and receive the lowest price available
Dear Publishing Professional,
It is that
Three reasons why we are good at SEO
In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.
This method of targeting relevant keyword phrases your audience searches
Learn all beneficial uses for SEO; a fundamental skill
Being able to write for search engines opens a new world for online editors, content creators and publishers.
It is also a necessary
The king of search engines makes history; does it mean anything for online publishers?
In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie
Discover an array of future events that help build digital skills
The need for new skills has emerged for online editors, marketers and publishers in 2011.
Success in the digital future belongs
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than
Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums
Download your free digital copy of our SEO Campaign Management Basics
A glimpse at all our interactive sessions from September’s upcoming Summit in Boston
In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director
Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit
In the Mequoda Daily yesterday, I talked about a rare chance
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
Creating free products to build your email list is one of the fundamentals of SEO campaign management
One of the main topics of our SEO Campaign Management Basics white paper (free),
[question]
What is SEO Campaign Management?
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[answer]
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO campaign management helps websites target their audiences with valuable content
Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results
In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.
Following
Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
SEO Campaign Management 2011 will contain all you need to know about the RCLP
In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP).
They
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at
The Keyword Universe as a focal point for SEO campaign management
In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe.
If you had time to read
Two tactics for determining the content that makes up your online business
The way you envision the content on your website may not be the way your prospective audience members search
Insights from Rand Fishkin of SEOMoz on possible hidden SEO triggers
In our every day SEO-ing, we generally have a very vague idea of what gets our pages ranked. The Google
Discover how to start the process of SEO campaign management
In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search
Elect SEO campaign management in 2011 as your main strategy for organic search engine listings
Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO
A valuable checklist for SEO campaign management
How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find
Donna Jefferson, Publisher, Jefferson Communications, Annapolis, Md.
SIPA: What was your first job out of college and how did you get into this business?
JEFFERSON: My first job out of college was
