The process of using language on web pages and in metadata to help content rank better in search engines. Search engine optimization is an organic way to drive more website traffic that many online businesses use.
Three ways you can be using content for a comprehensive audience development strategy
Audience development is challenging. Your content has to align with the searches conducted by audience members, and present
With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize. Here are a few articles that might help dispel the confusion.
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
Your blog or portal is central in building an audience. The amount of content provided in these locations equates to the amount of landing pages that can bring in audience
New workshop, new needs analysis, new analytics suite and consulting program
It's been said that it may be hard to remember that the original goal was to drain the swamp, when
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face
As a consultant, author, and
Are you making avoidable mistakes that lead to fewer email subscribers?
I wonder how many readers will unsubscribe from this email newsletter after reading today’s article. For the ones who do,
Depending on your background, the switch to email copywriting can bring a few additional challenges for writers. This is the case especially if the email copy is also going on
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today
Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And
Google has always used your search data in order to deliver you the most relevant search results. This is why they've beat out every other search engine in terms of
Operators of WordPress website can easily increase optimization with this tool
Sitemaps are a critical part of search engine optimization, especially if you have a lot of content on your website.
For
Are you prepared to drive the most website traffic possible?
Sometimes it’s the little things that make a huge difference. That concept relates directly to search engine optimization because simple changes
In a world where mobile Internet is growing rapidly, many websites still aren’t prepared with an acceptable mobile site
There are a few online components that can protect the future of
Some businesses have social media marketers, and others have social media rockstars. If you have a rockstar, you know it, they know, and you probably don't have any trouble on
5 actions for creating engagement discussed at Bootcamp
Online publishers and content marketers are taking numerous strides to share their engaging content.
A few of these will be discussed during our
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for
Search engine optimization no longer exists with an absence of social media. Now that Google credits "likes" and "tweets" so significantly in their algorithm, it would be pretty hard to
That's why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email,
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place
Publishers need to embrace organic marketing methods for audience development purposes. Utilizing only premium models is a mistake that isolates the single biggest channels for adding new subscribers to your
What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building?
‘Primary traffic drivers’ should come to the minds of digital
Being subscriber-centric puts a focus on your level of direct interaction
What makes your customer relationships unique? Is it that your content successfully brings value to your audience so they can
If you've been on the social media map for a while you're probably not looking to be trained on re-tweets and social media etiquette, but it's normal for even the
The publishing environment has changed…have you?
Successful print publishers and editors possess knowledge, expertise and experiences that have helped their publications. However, the expansion of digital publishing – including the inception
5 magazine assets online publishers need to utilize for growing your online business
Magazine publishers have an advantage when they turn to the Internet.
Unlike most online self-starters, print magazine publishers who
Don’t forget these SEO tips for Google visibility, or your SEO efforts will be lacking
Aristotle once said, “Man is a goal seeking animal. His life only has meaning if he
8 sources for audience development
Attracting interested visitors to your website is the first step in successful audience development.
Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief
The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success
A diverse array of online publishers and content marketers started to gather
Demographics for search engine users from Pew Internet Project
In the Mequoda Daily last week we talked about how to increase visibility on Google by properly utilizing SEO.
The article detailed eight
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
SEO tips to keep in mind while managing website visibility
If you want to increase visibility on Google, you need to focus on your SEO efforts.
Search engine optimization has come a
If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity - Register now and save
With the Mequoda Summit East 2011 exactly
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new
5 ways to avoid being penalized by Panda
Google’s first Panda update was released this past February. Since then, there have been four more Panda updates.
There are some things we’ve learned
Utilizing these tips will help your video strategy on YouTube
Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content
New data shows the click value of high-ranking keywords
Do you rank high in search results for specific keywords?
If so, your SEO strategy must be working well.
However, do you know the
Documenting characteristics of your core customer will help you target more efficiently
Before the search engine optimization process and SEO campaign deployment can take place, you need to carefully identify the
3 website factors that can lead to lower page ranks
Online publishers and content marketers are constantly looking for ways to increase their search engine optimization.
We are all aware that Google
Discover blog design tips for better search engine optimization
At one time, blogs were mainly used as online personal journals.
Today, blogs are at the heart of many online content-based businesses. They
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
Three reasons why we are good at SEO
In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.
This method of targeting relevant keyword phrases your audience searches
How to create SEO'd blog articles with the best chance of getting found by content searchers
One thing Google’s Panda update has taught us is that quality content is a clear
Affordable search engine optimization tips for editors (hint—they're all free)
As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on
