Publishers sometimes forget that they, themselves, are retailers; publishers sell subscriptions, memberships, books, ancillary products, events, etc. It’s smart for a publisher to think like a retailer: Get people into
Publishers that are product-driven sometimes forget that they, themselves, are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.
Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should
Making money online by broadening retail distribution channels
Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to
