PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,
On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities
Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still
Search engine optimization is kind of a game, right? It's an important game – a necessary one for any publisher – but mostly it's just us trying to play by
Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free
Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we've tackled everything from email marketing
How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that
Audience Development is at the center of the Mequoda Method. It's the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were
Tips from the pros on how to create social media press releases
Ian Capstick of MediaShift at PBS.org defines a Social Media Press Release as "a single page of web content
A few simple press release guidelines for writing better press releases
Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases
It’s time for our annual press release website update.
This year we’ve narrowed our selection to a top ten free press release websites. SOme of them also offer extra features if
Let the world of online users know about your story
The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should
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How does submitting press releases to online press release sites affect Google ranking in terms of duplicate content? If you do get penalized are you supposed to post separate releases
A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to
[question]
We’re just finishing off our press release. Some free press release sites don't look terribly professional, but would it still benefit us (with regard to google at least) to get
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases
Free and paid ways to submit your press release as well as a how-to
Last October we published a list of online PR distribution services to consider for your next PR
