The ten biggest take-aways about magazine media learned at IMAG
If you're in the magazine industry, you're probably familiar with the MPA's annual IMAG conference. My colleague Kim Mateus and I
Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.
The first report involves the
This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks
Maybe you heard this week that you can now "Tweet an emoji to @Google
Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing
If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.
Will
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but
Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more
There's a
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform
Digital profits are what it's all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers
The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on
We know, we know: It's a stiff challenge to keep up with all of the emerging social and sharing opportunities for publishers. But one new publisher app is gaining immediate
The digital landscape gives publishers the opportunity to provide a variety of content on different devices. This versatility is expanding the idea of what a digital magazine can be.
Panna, for
Five fun facts about the Apple iPad and digital magazines
When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It
