Promotional codes are an inexpensive way to identify what is working for your online business and what needs to be changed.
Metrics are vital to knowing if you are reaching your
How email newsletters, conversion architecture and incentives will help build your audience.
Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:
All of the above are entry points into the conversion flow. They may link to the Rapid
What is a landing page?
Some say "it's the first page someone sees on your site". Others say "it's a webpage viewed after clicking a link in an email."
We've also heard
By building effective conversion architecture, you can build a direct relationship with the customer—a relationship that can be monetized down the road by targeting marketing messages for relevant products of
The Mequoda Landing Page Scorecard outlines the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers
While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the
In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for
Cooking Club of America is an efficient, user friendly membership site. We found this site by typing "Cooking Club of America" into Google, and this is the first page that
