Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost to the user (a free offer) or when payment is delayed and includes options (a bill-me later offer).
Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically
You know the importance of landing pages, but it's completely possible
Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search
A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act
Search engine optimization is kind of a game, right? It's an important game – a necessary one for any publisher – but mostly it's just us trying to play by
What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others
Make money by giving content away.
That statement sounds odd to many people in publishing
Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free
Write an online magazine editor job description like a product description for a Swiss Army knife
Can you remember life before the internet, when a personal computer was another name for
The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven
It might be true that some sites are "winning" the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.
But
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced
The main point of online advertisements is to gain conversions.
Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.
Successful conversion architecture is clearly labeled, above
Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry,
Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic
YouTube clearly doesn’t want its users bouncing from the site and going to the
Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content
Three ways to take what Google has given you and make the most out of it
Parents have been telling their kids for years not to post anything on the web
5 SEO lessons from this month’s live SEO Basics webinar
Attending a single webinar on SEO basics is never enough.
There is always so much content related to SEO. Our live 90-minute
A Mequoda System is a complex system designed to point users towards rapid conversion landing pages
At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best
Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines
Download a free copy of Rapid Conversion Landing Page Optimization
4 reasons why you should have a well optimized free report marketplace
If you aren’t offering free download products yet, here’s what you are missing:
An opportunity to
Without conversions, your online business will suffer… these three tips might help you fix the problem
A consistent stream of website traffic is great, as is engagement with audience members through
This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months
We occasionally run organic marketing tests at the Mequoda Daily and
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative
Content marketing is designed to create stronger relationships, but only if you’re doing it correctly
Content marketing is the most successful method for creating a devout online audience.
That is my honest
5 components of a search engine optimized article template that will lead to more website traffic
Whatever topics your content covers, following an article template will help you increase website traffic.
Following
A day in the life of an online editor isn't just about writing blog posts
If you're a new online editor or simply a blogger who's ready to organize, you must
SEO Campaign Management 2011 will contain all you need to know about the RCLP
In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP).
They
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at
[question]
What is a Negative Keyword?
[/question]
[answer]
A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword
A tip that may save you money
We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases,
This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)---Successful online marketing often involves building a database of potential customers. This database
How to select the topic and keywords to create an effective Rapid Conversion Landing Page
The first step to creating an effective Rapid Conversion Landing Page is choosing the topic.
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
How to create a rapid conversion landing page metatags template
Rapid Conversion Landing Pages build circulation for your free email newsletters. The more value they create — and deliver — the
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
Download our free report Rapid Conversion Landing Page Optimization Guidelines now
Building a database of
