While parlaying "drive-by" visitors into engaged repeat readers is still the goal for publishers, some have decided to gear features toward their search and social traffic in order to maximize
The Secrets of Success
Here are 10 strategies that SIPA members are having success with at this current time.
1. We are investing time and resources in improving and expanding our emedia
Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School
SIPA: What was your first job out of college and how did you get into this business?
COBURN: I got into this
