Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of
Let’s face it, blogs are a popular way to get a message out quickly and publicly. The question is: How can your business benefit from this form of online publishing?
One aspect of a successful online publishing strategy is organizing events, such as a seminar, convention, exposition, or trade show. It’s an ideal way to promote your products and interact
Common Myths about Print on Demand Books. As part of your online publishing strategy, you have many options when it comes to how and where to publish you book.
With the proliferation of MySpace, YouTube, FaceBook and similar social networking sites, you might be thinking about advertising on one of them. But what about incorporating social networking into your
Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to
Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information
Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven't looked down this avenue, you might have another thing coming. You might
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and
t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download
The idea is not as crazy as it sounds. It's an online publishing strategy.
Well, it turns out the leak was true.
The New York Times announced today that the TimesSelect premium
Test targeted keywords and content optimization for free
Everybody is on a budget. That's why we're mentioning two free search engine marketing tools today that can help you boost search rankings
Want to use other people's content? Are you ready to risk your brand for it?
Many of my clients are creating a book series that supports and monetizes their brand's knowledge
NYTimes.com will likely boost advertising revenue if it offers more free content
The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York
We've discovered a new platform that publishers can use to deliver and monetize content
For those of you that missed it, there was a fantastic New York Times article on Monday
Rupert Murdoch's newest newspaper will likely be more risky and experimental
Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new
Cutting through chaos to find success
There is no denying it: the Internet is a confusing place.
Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos.
When you
Rework your old content into new products in new platforms
Yesterday we discussed how creating products in many platforms can boost your profit.
If you develop a systemized approach to multiplatform publishing,
Find out how this email newsletter is raking in revenue and awards
We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand
Being a pioneer doesn't always pay
Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago.
Some daring publishers have hacked a path to "online profitability"
If your website does not bring in enough revenue, focus on what it's lacking
Bringing your publication online is not easy, but it's absolutely necessary.
Audiences are going online to find information
Treat the Internet as a unique medium with multiple platforms
Content delivery has constantly evolved over the centuries—and it is not going to stop now.
There was word of mouth and tall
USC Annenberg's Center for the Digital Future Study Outlines Media Habits Likely to Affect your Online Publishing Strategy
Earlier this week in NYC, I heard Dr. Jeffery Cole, director of the
Most printer-friendly pages are not really reader-friendly, but they could be.
We all know that web surfers skim and scan; they generally don't read carefully. So, consider this online publishing strategy:
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
Does Your Online Publishing Strategy Appeal to the Rest of the World?
Americans are generally ego-centric. I am an American, so I feel especially entitled to make this criticism.
By that I
Relieving the anxiety of online financial transactions
My wife once worked for a bank where the corporate culture included this little bromide: Every financial transaction is an emotional transaction.
What does that
Rising postal rates, increasing printing costs, research showing "screenagers" not reading anything in print– all legitimate reasons to keep magazine publishers up at night.But as we stand by and watch
An effective online publishing strategy means keeping your website up to date and protecting the content from plagiarists.For example, the New Year is right around the corner. In a month
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away
How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers
