There are ways to control how Google reads your website with sitemap tools. While we assume most of our publishing friends are creating kosher content and abiding by the rules,
What Coke has soaked up from publishing sites; plus, Joe Ripp steps down, and The Daily Beast drives website traffic
In digital publishing, sites are where it all starts. But they
If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media
For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options
How do you define video publishing sites? Must digital magazines host their own video? Can they distribute via social media? Are platforms like YouTube and Vimeo fair game? We say
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
