Learn how to increase your subscription revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of
Before hiring subscription website publishing experts, take this advice straight to the bank.
If you're looking to grow the most beautiful rose garden on the block, would you prefer to go
This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the
Learn how to double and triple your revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts
Fall
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale's new media innovation, multiplatform strategy instincts, niche content
Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.?
We've watched with fascination their efforts to not only stay relevant and viable, but also to
Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all
Online advertising trends – or should we say "trend" – are
Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they're not necessarily in accordance with what the solution is.
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
Hey, how about some online publishing news that doesn't include ad blocking or Facebook Instant Articles? Well, you've come to the right place.
What we like best about this batch of
The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events
Bullish 5-year study on digital magazine market shows record growth; plus, Forbes' focus on events
Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish
Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action
When it comes to Google, publishers
Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they
Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content
Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT
So much news about magazine industry trends during the past month, in
Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers' own aggressive push
If successful social media publishers can count on one thing, it's that they can count on nothing.
Magazines on social media must have a social media strategy in place, but they
If you came here seeking digital publishing jobs to apply for, don't be disappointed that you don't see any listings in this post, because we've got something better for you:
As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in
We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at
We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also
For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options
B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members,
First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that's
October has been a busy month for hires, promotions, dismissals, and more for publishing executives at the New York Times, Fusion, and Slate
Every once in a while, we like to
The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an
When you read about international media news like the kind eMarketer covers below, small and midsize digital magazines have the ability to act on it overnight to start capitalizing on
Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
Latest publishers' news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn't have it any other way.
The digital publishing business gets more and more interesting by the week. Time Inc. digital investments and innovations have been relentless; recent personnel changes from Ogden to Bloomberg Businessweek have
Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of
March 14, 2014 - BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience
January 31, 2014 - BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the
January 10, 2014 - BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has
Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup
It’s been interesting to see the successes associated with subscription websites. From digital newspapers to digital magazines, more and more publishers are considering paywall strategies. This even includes tabloids.
Robert Cookson
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Every day digital magazine publishing potential is growing
It’s amazing to be an inside component in a growing industry. It isn’t an experience that happens too often, but ever since mobile
Learn how to adapt so you can accommodate digital natives when you attend the Mequoda Summit East 2011
In yesterday’s Mequoda Daily, I discussed the plight of digital immigrants, and how
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25.
Bristol, RI - June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s
