Tag: publishing executive

There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap". But as the world changes tides and begins to preach  

Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven? If that sounds like you, then you're invited to join us  

There isn't a publishing executive we've spoken to that doesn't ask the benefit of all the time their team puts into social media. Meanwhile, their team, savvy in social-speak is  

The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at  

Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful  

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on  

Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered  

Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules Subscription websites expand in a multitude of ways. Of  

MPP expanding American market; TNG acquires Ingram Periodicals; Digital publishing becoming a priority for Reader's Digest Digital publishing transforms in a variety of ways, from new technology in the digital age,  

Zink digital magazine relaunches; National Geographic launches digital network; Amazon looking at offering subscriptions to publishers Not all the digital magazine content we report on involves launches. Sometimes we have relaunches  

Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service A diverse multiplatform publishing strategy can lead to many desirable outcomes,  

Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence  

Digital Convergence Technologies Inc. names CRO; Meredith and Interview Magazine name new multiplatform editors Today we're sharing stories of new hirings, including multiplatform editors. First, we begin with a story from  

Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which  

Ad sales are positive for WaPo's Instant Articles and Facebook just added a new feature Instant Articles is a feature from Facebook that allows publishers to create Facebook-native content that loads  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

Part of Countryside Magazine Network's success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability  

Quartz's take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines Email newsletter publishing might seem like an antiquated part of multiplatform  

Checking out the latest publishing analytics news from all data points Publishing analytics have assumed a prominent role here at Mequoda, where we're focusing more and more resources on staff, development,  

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native  

Audience engagement strategy is the alpha and omega of digital publishing. Or, really, publishing of any kind. Or, when you come to think of it, any business whatsoever. So, why hasn't  

Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships "[Publishers] are not selling ads — they are selling desired outcomes," David Leskusky, NAPCO Media president wrote in an article for  

If you came here seeking digital publishing jobs to apply for, don't be disappointed that you don't see any listings in this post, because we've got something better for you:  

We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also  

The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the  

Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete  

Apple publishing opportunities have long served as a component of digital magazines' plans, but toward the end of Apple Newsstand's run, it became clear that the service was not actually  

ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics Much like old-school counting statistics in baseball, old-school publishing metrics like  

Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you  

If there's one thing all digital magazine executives can agree on, it's that there are never enough publisher revenue opportunities. Settling on just one is out of the question, and even  

The power of traditional media companies is diluted these days, as legacy publishers struggle to keep up with the proliferation of content across the World Wide Web. Print is an  

As MediaShift puts it, "what advertisers want from B2B media is solid leads on potential customers for their products and services." Not so long ago, web and digital magazines were considered  

With the explosive success of Serial and Slate's Panoply, podcast publishing has emerged as a viable – and, more to the point, profitable – option for digital magazines. Audio content  

And what is digital publishing not doing to stay up on tech advances? Are you – gasp – in danger of becoming a "dinosaur"? What is digital publishing? Well, how much time  

Publisher data is a broad term, but executives and sales staff know that they want more of it to develop long-term strategies for their content. But what happens when your  

Paywalls for online content are a work in progress, as publishers perfect the strategy with tiers, bundles, memberships, and other tactics. But there's no question that they have a place  

Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of  

Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.  

Let's start the week with personnel moves both major and minor, per Folio:, plus a look at how digital ad revenue did in 2014 according to the IAB.  

Creating strong content is fundamental to success for online publishing companies, but the work doesn't stop there. Mequoda Members know that email prowess and tech savvy can go a long  

Mobile publishing trends come and go, but multiplatform publishers have at least one huge advantage over those who shy away from seizing on the many digital opportunities for building and  

The early days of 2015 have seen a streak of staff changes at top publishing companies, from big-time executive positions to digital and event slots getting filled almost daily.  

Publishers are more evenly distributing resources among print, web, and mobile in order to attract more young readers, and one magazine in particular is providing a shining example.  

When opportunity knocks you know a publishing executive is going to answer.  

"We can't afford to pay for content if it's going to be a one-time use," stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event  

We finally find out John Henry's thought process and reasoning for buying the Boston Globe. Henry wrote in yesterday's Globe,  

Barnes & Noble is in a tight spot with their Nook Book reader. Motley Fool dissects their latest quarterly results, saying "in the company’s most recent results, sales from Barnes  

The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions? Vanity Fair is one of those cultural icons