In previous weeks, we've talked about how using the MBTI can impact the development of your multiplatform publishing team. We've also discussed how different personality types can work better
The concept of carefully curated collections of magazine content that can be reformatted into special issues is not new to the publishing world, and was in fact a mainstay of
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
What seems like an eternity ago, I was sitting in a conference room on a Caribbean island with 25 publishing colleagues, mostly CEOs of independent publishing companies with revenues of
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up
In the third quarter of 2020, the New York Times' digital subscription revenue surpassed its print revenue for the first time ever. With 5.7 million digital subscribers, they say they
When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from
Data helps seasoned multiplatform publishing professionals better understand where their time and efforts can pay off the most in terms of audience engagement and revenue generation.
Spend two days with us, and you could become our next success story.
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If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And perhaps you're
Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts
Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people
Today we're reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on
The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in
Multiplatform publishing companies Billboard and Time Inc. make personnel changes; Corporate Board Member Magazine acquired by Chief Executive Group
A morphing environment for some multiplatform publishing companies involves new talent in
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
Spend two days with us, and you could become a success story like these publishers.
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If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And
In two short months, you could be starting a new path to profitable multiplatform publishing success. But only if you hurry and register for the Digital Revenue Summit. If you
Digital magazine engagement should be top priority for publishers in 2017
If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more
A series of voice-focused trends are beginning to evolve within Hearst's magazine arm
This week at Hearst, it was announced that they will be using a new Food Network persona to
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
Your digital magazine website is like a basketball team, always on defense and offense simultaneously.
For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a
Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces
There are seven major Audience Development models we have identified: search, social, syndication, email,
Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn't limited to one answer. Please, take all the time you
We can't think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email
To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how
By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience.
If you're publishing on social media – and if you're not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts
The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from
Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful.
Mequoda says: Not if we have anything to say about it.
There’s a better
Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still
Who are the companies and what are the trends making the latest media news relevant to digital publishers like you?
The latest media news this week includes news from the earliest
For magazines publishing on Facebook Instant Articles, a primer on how media companies are using it, how the social media giant is tweaking it, and how holdouts are responding; plus,
We count many B2B publishing companies as Mequoda Members, in large part because you're hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and
Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers
If you're a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you're creating mobile apps and dedicating resources to serious
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web
For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options
Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.
Here's the good
Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete
Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe's audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers:
Does it seem like there's been more news about native advertising trends lately? Well, that's because there has been. Sponsored content has skyrocketed in popularity, and the execution of these
From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things
At Mequoda we spend a significant amount of time building custom business
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
Digital audience development is the endgame for magazine publishing companies making the transition from traditional channels to a multiplatform strategy that will them in a position to compete in the
Latest publishers' news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn't have it any other way.
There aren't many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.
Each week brings with it a new advancement, revenue stream,
Worldwide publishing represents a daunting proposition for digital magazines: Audience development and digital advertising is tough enough domestically, and it's called the World Wide Web for a reason, so why
Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but
