Last week we talked about how to measure your domain authority, and this week I'd like to talk about how to improve it through link-building strategies.
A client of ours,
Publishers of subscription websites are warriors. They constantly work to improve their standings, even when there are forces working against them. Up until recently, social networks and search engines were
I have complete confidence in saying this: "your web magazine design is not very good."
And why does this roll off the tongue so easily as such a blanket statement? Because
Opportunities for digital publishers develop through new technology and partnerships, even some that appear to be unlikely candidates for a cooperative venture. Today we're looking at some unique partnerships being
When considering launching a video and course-based product, many publishers are failing in a big way by using a third-party learning management system. You're likely familiar with these third-party systems
Link-building. It seems like that term is as old as the marketable internet. Since publishers have been developing content, we have known that we need traffic to our websites, and
The technology behind digital video has come a long way. Now, the ability for publishers to use digital video as an audience development tool has reached new heights. Today we
12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay
We're pleased to share news on an acquisition that many in the magazine industry believed was coming. Multiplatform publisher Hearst has agreed to buy Rodale Inc., a publishing company we’ve
As a publisher, you should make your website's top goal to maximize your NOPX (New Orders Per Ten Thousand) page views by making sure that every page on your website
If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you
Subscription websites can be a major revenue stream for savvy digital publishers. Today we're looking at some examples of this from major publishers.
We begin with The Atlantic, a subscription website
Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the
Today we begin with a look at Working Mother, which has seen a big growth in traffic since a recent digital strategy adjustment. Folio: reports, "Working Mother’s new digital strategy
Page views are a precious thing, and you should try not to waste them.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a "smart
Have you been seeing emojis in subject lines lately? They're not just the earrings of the inbox, they actually serve a purpose— increasing open rates! And since several of our
Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers
Driving website traffic is always on the
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
Maybe you've heard that Amethyst is good for protection if you wear it, or that Aventurine will help with confidence if you hold it while public speaking. Perhaps you've read
The multiplatform publishers at Meredith and Condé Nast continue to make changes to their teams for maximum potency in the digital age.
We begin today with Condé Nast and the
The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven't gotten hip to the newsletter app format, and neither have their
As a publisher, you should make your website's top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website
Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy
Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large
How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people
Learn how to write more effective native content advertising for a sponsor and start getting paid more for content
According to Business Insider data, the amount advertisers are spending on native
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how open source software systems can actually hinder growth if you're not careful with selecting your service providers.
Consider the rise of talent shows on TV like America's Got Talent and American Idol. When it comes down to it, they're simply performing good old-fashioned market research. Why sign
Keeping an eye on Google's changes is one way digital publishers are able to stay up-to-date on the best audience development strategies for the market-leading search engine.
Today we're looking at
This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy
Rolling Stone is an iconic multiplatform publication that has been around since the 1960s. After decades of success, the publication has now reached the open market.
Today we're taking a look
Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
We constantly pay attention to the changes subscription publishers are making to gain ground in the digital landscape. Today we’re sharing stories of three publishers and their methods for expanding
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, welcomes Pat McKeough from TSI Wealth Network as our newest Mequoda Master in the Hall of Fame.
There's a new trend happening in the magazine world, and it's the magazine club model. Publishers everywhere are adopting magazine clubs, an all-inclusive membership model that can offer everything from
Digital magazine content can find great homes online, especially when it's offered throughout a variety of popular channels.
Today we're looking at some offerings for digital publishers that are coming from
In the words of Heraclitus, “the only thing that is constant is change." And working in publishing, you probably find this especially true. Google changes every day, and so do
Publishers are constantly looking for new options for an audience development tool that leads to trackable changes.
Today we're looking at Google AMP as an audience development tool for Condé Nast.
The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly
Multiplatform publishing companies Billboard and Time Inc. make personnel changes; Corporate Board Member Magazine acquired by Chief Executive Group
A morphing environment for some multiplatform publishing companies involves new talent in
There are ways to control how Google reads your website with sitemap tools. While we assume most of our publishing friends are creating kosher content and abiding by the rules,
Many online business professionals have a love/hate relationship with Facebook. Some love the audience development opportunities from the social giant. Others are discouraged by the marketing response from it. Today
We're seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.
Our first story looks at Hearst's new CTO Michael Dugan, who is coming from Forbes
Subscription websites offer publishers the opportunity to generate renewable revenue consistently. That's why we are big supporters of digital subscription models. Today we're looking at some additional subscription and content
What to look for in online directory software, from Haven, to Wordpress, Joomla, and third-party products
The directory website business model still has a lot of upside for multiplatform publishers. When
As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales.
Our first
