Advertising and website strategy evolves as publishers find the best channels, advertisements, and processes to follow. Today we're looking at some new elements to online advertising.
We often see publishers move forward with a variety of media acquisitions in order to target a specific market or fill in parts of their business that they deemed as
What makes you open an email? Urgency? Benefit? Brevity? What we've found is that the most attention-grabbing subject lines rarely have a lot in common at first glance.
If you search
Google has been a major source of audience development and paid advertising for years. Today we are looking at some recent news from the search giant, that may be helpful
In the two most recent Gold Member updates we have shared information on how to import and Onboard users to your email marketing lists (More Ways to Grow Your Audience) as well as the
Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it
In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product
Content publishers with the most success meet their audiences where they want to be met, and do it through the most-opportune channels. Today we are looking at some ways additional
Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we're looking at content publishers entering this arena
There are numerous options for settings available to you when you are adding new users to build your email marketing lists—potentially via the Haven Prospect Onboarder or the Haven Ultra
Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.
As some publishers find themselves having a contentious relationship with Facebook, one of the social giant's other properties is gaining popularity. Instagram has become a new favorite traffic driver for
The list of available Haven components that can provide enhanced functionality for your site continues to grow. Today we wanted to discuss two plugins— the Haven Ultra Subscriber Uploader and the Haven Prospect Onboarder—
The ten biggest take-aways about magazine media learned at IMAG
If you're in the magazine industry, you're probably familiar with the MPA's annual IMAG conference. My colleague Kim Mateus and I
Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we're looking at a variety of expansion within
Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger
Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on
Your AAA Network, which is powered by our Haven CMS, has seen dramatic increases in website traffic in just its first six months of operations—five million page views to be
Many brands use multiplatform publishing to amass a larger audience. We're seeing this trend continue as some popular publishers and brands and expanding their content offerings through more channels.
Mequoda and WPR partner with a performance-based revenue-share relationship to grow subscription business
As one of the world’s most authoritative sources on world politics and international relations, World Politics Review (WPR) has been
Customers may choose technology platforms and delivery methods, but content is still the reason subscribers engage with publishers.
Ah, to look around at the clients in the Mequoda Cooperative, the expertise
A website redesign can lead to big increases in traffic and revenue if it's done correctly. If not, it can lead publishers astray. Fortunately there is enough information around for
If you're going to be an online subscription marketer, there are three things you're going to need, in no particular order:
A content management system (CMS). Not only should it be
Digital publishers buy and sell properties to enhance their brand, while packaging and distributing content in various ways to connect more easily with their audiences. Today's news looks at digital
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,
Many publishers found themselves scrambling as Facebook's algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to
What do you think are the essential elements of the perfect digital magazine?
If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as
As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to
2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020.
BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine
The advised length for meta descriptions has been in flux for the past eight months or so. For years Google’s suggestion was to keep the meta description around 150 characters. Back
Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we're visiting news stories of subscription publishers making new
As preferences for digital magazine consumption go digital, here's a list of all the ways you can improve your multiplatform editions.
Last week we published this year's 2018 Mequoda Magazine Consumer
A digital magazine can develop from many places. Once media companies see the value in their content and realize how they can build their audiences with this content, then the
As tech industry observers like to note, the world of apps is wild and wacky. There are almost two million apps in the Apple and Google app stores. If you
Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know
We are always dialed in to the evolution of subscription website publishing and marketing. When interesting developments occur, we are the first in the industry to share the news and
Many audience development strategies get new life breathed into them, enhancing their abilities to develop and reach new audiences in different ways. Today's news looks at this, and how publishers
More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we're looking at some of these paywall and
News from subscription website publishers are focusing on enhancements of subscription offerings and tools, with the intention of turning more casual audience members into paying supporters.
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw
Great content can be hard to find. That's why Google is using its search engine and video platform to target high-quality content from a variety of digital publications. Today we're
How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in
Precision is an important part to successful audience development. Today's news looks at some attributes that impacts this, including recent changes that can impact the strategies being used by digital
Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what
As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the
I’ll keep this to the point, because I know you’re busy. Registration for the upcoming Mequoda Subscription Marketing & Publishing Intensive on May 17-18 in Boston closes in one week.
This year's Intensive
Subscription website publishers are honing their subscription offerings to generate greater revenue and utilize the subscriber data file that they already have. This process is not new, but some of
