Three issues on the functionality and design of digital magazines
There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital
Misunderstanding Membership Website information architecture
Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers
As online professionals, we spend a lot of our time testing, researching and applying new strategies to create "best practices". Sometimes these practices apply to everyone and sometimes they just
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
Best blog names contain a keyword phrase
One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.
This is
Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.
Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
When it comes to SEM, publishers are very, very special
There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One
Can disavowing links really help your site?
Do you remember when JCPenny found out the hard way that it's a really bad idea to hire an SEO company who buys backlinks
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in
Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in
So, you're the keyword checker in your publishing company. Maybe you're the editor, who writes blog posts and optimizes them for the web. Or maybe you're the analyst who compiles
Do you know what your F.U.Q.s are?
No, I didn't just swear at you, F.U.Q. stands for "Frequently Unasked Questions."
Your F.U.Q.s are the questions that someone may never ask you. A
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand —
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have
Where there’s a search engine, copywriting must follow
Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits:
For successful landing pages, best practices are mandatory
At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products,
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
The website design process hasn't really changed in the last ten years. You come up with a wireframe, a designer mocks it up, a developer makes a test site and
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Good website copywriting doesn’t grow on trees*
I spent years perfecting the art of making my words reader-friendly, clear and informative.
Then I had children, who went to high school and college,
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you're
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it's important to know that there are several dimensions
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
