Publishers' sales teams are facing challenges when it comes to the tech side of programmatic advertising. In response, the Economist Group has joined The New York Times, The Washington Post,
The digital success of Business Insider is due largely to the bold vision of its co-founder and editor, The Guardian reports in a profile of Henry Blodget.
MediaPost has launched its RTB 500, a Standard & Poor-style index of up-to-the-minute media prices. The composite will aim to track the rates of ad buys at 500 publishers, The
A recent Folio: survey of attending publishers at its Growth Summit later this month shows that they believe digital revenue will quickly and significantly close the gap between it and
According to a recent study from MediaPost, 50% of publishers' ad deals account for 10% of their revenue. "Automated guaranteed" advertising can help close that productivity gap.
In the wake of the Media Rating Council's lift of its advisory on viewable impressions, the metric can now be used in buys by agencies and brands. Admonster recently
Digiday recently introduced us to some publishers who are tearing down that wall, as it were, in an effort to build better native advertising. Mental Floss, Dennis Interactive, and Say
Digiday recently interviewed Juliette Cezzar and Sue Apefelbaum – authors of the new book Designing the Editorial Experience: A Primer for Print, Web, and Mobile – to discuss the state
ublishers – particularly of the legacy variety – are passing up a big opportunity when they neglect their archives. This is a reality that Mequoda members have grasped for quite
While WhatsApp has yet to catch on with many publishers, Digiday is reporting that its social sharing possibilities could soon capture their imagination.
The Ad Account Manager will creatively define marketing opportunities and solve marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The Ad Account Manager will
An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of
The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration
A Systems Director is responsible for monitoring a website to assure it stays online, functions without flaw and assures users a rich online experience. The Systems Director may work
The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by
In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
With the dissemination of a 4,000-word document from Editorial Director Tom Wallace, Condé Nast is seeking to formalize and codify its native advertising policies, according to Ad Age.
AOL plans on tailoring its publishers' homepages to individual readers' tastes, preferences, and habits without overstepping privacy lines, according to Journalism.co.uk.
Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently
While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit
Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when
Once a bold innovation, the "hamburger menu" style of site navigation is now a standard ingredient for publishers on the web, but that doesn't mean it's not still a subject
Stephanie Losee, managing editor at Dell Global Communications, delivered the keynote at the Content Marketing and Innovation Summit this week, and what she had to say might surprise you.
HootSuite is a (mostly free) online web service and app that helps manage all of your social media accounts from one place. I say “mostly free” because they offer free
KBS+ venture capitalist Taylor Davidson discussed the programmatic advertising model with Digiday recently, offering five indicators that publishers and buyers are finally tapping its power.
Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from
The 90-plus-page document is substantive, to say the least. It's the product of a six-month study on the part of a handpicked team tasked with navigating the Times' digital future
In the weeks leading up to its Publishing Summit Europe, Digiday interviewed Audra Martin, vice president of advertising at The Economist Group in London, to learn more about the staunch
As we wait for another round of voting in mid-July, Digiday considered the publishing implications of the FCC's decision last week to officially consider Chair Tom Wheeler's proposed new rules
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,
Earlier this week, Forbes Chief Product Officer Lewis DVorkin riffed on the publisher's high performance on mobile, with half of its audience coming from smartphone and tablet traffic. DVorkin describes
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
Publishers are diversifying their offerings – including licensing proprietary tech, sharing best practices and models with brands, and consulting on media operations – to both expand their own reach and
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
Women's Health Magazine recently shared some of its social media know-how, and considering that it has more than 6 million fans and followers across various platforms and reaches more than
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events
Digiday surveyed some of the biggest – and most influential – names in the business to get a sense of how magazines are approaching the ethics of sponsored live events.
The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.
