The more content you publish typically has an effect on the amount of website traffic you garner, right? We’ve seen website traffic grow with the more optimized content published, and
It may be hard for some to remember when Facebook bought Atlas from Microsoft in 2013. Now the story is coming back to life as Facebook relaunches Atlas.
Pinterest is a great social platform for digital publishers who have a lot of visual content to share. But now Pinterest may become even more important with its new editorial
Vice has experienced success that many digital publishers dream about. The company went from being a print magazine to a major global media company. And as journalism.co.uk points out, the
If video is a good medium for your audience, it can help drive more website traffic and more engagement. Of course, digital video content isn’t for everything, but some digital
We’ve seen some print publishers go to the concept of digital-first, meaning that they switched their focus from print to digital. The changing times of publishing often dictating those efforts.
Publishers have been looking at Apple’s acquisition of Prss very carefully, formulating ideas of what the platform will be used for. Will Apple attempt to get further into digital publishing?
Content marketing has caught on in many industries and disciplines, including B2B and B2C companies and publishers. According to Ad Age, 86 percent of B2B marketers are using content marketing,
Mobile website traffic is important to digital publishers. The numbers behind mobile traffic have been increasing consistently since new smartphones and tablets reach the market. Who do you think controls
A few weeks ago, we got an email from Greg Krehbiel, Director of Marketing Operations at The Kiplinger Washington Editors, Inc. Like many publishers, Kiplinger works with partners and advertisers
The website traffic for Time has grown significantly, and it’s due to added content from other publishers in their corporate group, including titles like Sports Illustrated, Fortune, and Health. Additionally,
Hearst is now helping digital publishers by offering services to medium-sized publishers with circulations between 300,000 and 1 million, reports Women’s Wear Daily.
iSocket for Publishers is a solution offered by iSocket that allows publishers to streamline their reservation sales process, reports Talking New Media. The process will be automated into a single
Some publishers have found Facebook to be a significant form of referral traffic, especially since Facebook has taken efforts to highlight publisher content.
In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication
Apple has acquired PRSS, a digital magazine publishing platform, reports Talking New Media. Apple is no stranger to digital publishing. Of course, there’s Apple Newsstand for selling digital publications, and
Some major publishers recognize the opportunities for expansion that are found in digital publishing and have taken to hiring new staff members with a digital edge. This is the case
Recycling and repurposing content is a successful strategy used by digital publishers, and one we recommend to all of our clients. Why constantly create new content when you have archives
As publishing in apps for tablets and smart phones continues to grow, major publishers are paying close attention to iOS updates so they can avoid bug problems that they’ve run
We’ve seen many print legacy publishers turn digital. However, now we’re seeing some publishers take their digital elements and bring them to print. The Guardian is one publisher bringing
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of
Brands are turning into publishers these days, because the Internet allows them to distribute high-quality easily and often. Of course, they have to know the best practices for doing so,
Facebook may be releasing a content-recommendation initiative, reports Digiday. If this is the case, the social media giant will be following the moves of other socially-involved websites like Yahoo and
Press+, a major supplier of paid content paywalls for U.S. sites, has been purchased by 3TS Capital Partners and will be joined with its paywall property Piano Media, reports Folio.
Mequoda Multiplatform Publishers build profitable Mequoda Pyramids with a Mequoda Matrix as their guide and a Mequoda Portal as their foundation…
Over the past several weeks, we've rolled out a foundation
Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to
Publishers have taken to Twitter because the social platform is a micropublishing site — something directly aligned with the activities of digital publishers.
Twitter has been a valuable tool in
When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers,
Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to
Many digital publishers turn to online storefronts to supplement revenue streams. Products that align well with editorial content are great options for e-commerce sites.
Comments have been a sign of engagement for digital publishers. If their audience likes or dislikes content, they are apt to inform us of their feelings. Of course, digital publishers
Native advertising can be problematic for some, but other publishers are devising strategies to deal with native, reports Digiday.
The Huffington Post has dealt with native advertising by developing sections
Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new best practice
YouTube is the second largest search engine in the world. That fact should be promising to anyone with video content, especially if it’s interesting and engaging.
Content marketing isn’t the new thing anymore. Many digital publishers and digital marketers have gotten on board with content marketing, and many others plan on doing so.
Multiplatform publishing utilizes as many avenues for interaction that make sense. Now, text messaging is getting into the mix, reports Ad Age.
According to the article, Boku, a mobile payments
The publishing business is being adopted by brands and advertising agencies alike. Now, with the help of a solid website strategy and good content, the opportunities to build communities are
Facebook can be a major source of referral traffic, as long as the content is high quality and clearly not spam.
Publishers like POLITICO and Salon recognize that interaction with
Digital publishers sending content through apps may be greatly impacted by the use of push notifications.
According to eMarketer, “app engagement—measured by launches—was 88% higher on average among mobile app
Multiplatform publishing is about harnessing the power of many viable channels. Although the trend over the last few years has been about print publishers turning into digital publishers, some digital
Traditional publishers are still attracting younger generations, reports Digiday. With the data from ComScore, Digiday performed a comparison between brands popular with millennials and major legacy publishers.
Three major publishers have made website design changes. Quartz, Fortune, and Bloomberg have all updated their websites to grab more attention and keep users more engaged.
The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.
Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.
The ever-changing digital climate requires publishers to make changes, too. Rodale is the most recent publisher bringing a major change to its oldest magazine.
