Digital publishing has multiple meanings for publishers. It can incorporate the use of digital magazines, or it can involve other digital products made viable due to the Internet.
At one point in the not-so-distant past, pundits were talking about the death of magazines. However, in regards to recent data, it seems that death is not imminent.
In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and
Next Issue Media, a digital magazine newsstand backed by major publishers, has received $50 million in funding for marketing and platform development, reports Folio.
Which social network do you think works best for magazine publishers who want their content to get liked? If you guessed Facebook, you guessed correctly.
Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make
In case you missed this news, Adobe recently announced that its Digital Publishing Suite will no longer include Single Edition. Those who currently have the service will be able to
We’ve certainly discussed the process of digital publishers using apps to share and sell magazine content. Of course, this isn’t the only way digital publishers can use apps to their
Content marketing is an activity that nonprofits are engaging with in growing numbers. Are nonprofits using content marketing in the same ways that digital publishers have used content marketing? Let’s
There is a lot of interest surrounding Hearst. Beyond the magazine brands we all recognize so well from the corporation (like Cosmopolitan), there are many other entities that make Hearst
Have you noticed that time spent is becoming a more significant metric to digital publishers and digital advertisers alike? It’s understandable that this is happening because time spent on web
Are digital magazines more valuable as newsstand sales drop? It seems there’s an opportunity for digital publishers, especially when print issues are falling.
Digital publishers have been able to use Adobe’s Single Edition for of Digital Publishing Suite as part of their Creative Cloud subscription. This option will not be a possibility
Twitter is an influencing agent, there’s no doubt about that. We’ve seen numerous digital publishers use the social platform as a main audience development tool, and now DB5 is releasing
Multiplatform expansion is a wonderful opportunity for publishers who are able to build a comprehensive audience. We’ve seen the process start as digital publications and move to print magazines, or
Major publishers have an opportunity to supply other businesses with services. This is a great way to develop a new revenue stream and Forbes is the latest publisher to offer
We always keep an eye on the major publishers to see how they approach the digital environment. Meredith is continuing to make moves as it has acquired a new website.
Are you surprised at how quickly the adoption of programmatic advertising is moving? eMarketer is reporting on a survey conducted by Chango. According to the article, out of marketers in
With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.
I remember when media companies and digital publishers were in the process of launching their first apps. A lot has changed since those days, even though they aren’t too far
Digital archives are a great friend to digital publishers. Releasing archives digitally allows for publishers to create a new revenue stream while audience members bask in the glory of so
YouTube and The New York Times, two major digital publishers, have new updated apps for its audiences. Talking New Media has the story on these updates.
We find the launch of new paywalls a newsworthy event because it allows us to look at what digital publishers are doing to create revenue streams. Since strategies on paywalls
Talking New Media has realized recently that its desktop traffic is high than its mobile traffic. Not all publishers experience this same result, as mobile is often responsible for high
There’s a major surge in digital advertising. Mobile digital advertising has grown significantly and the digital revenue being generated is higher than ever before. Talking New Media reports on new
Digital publishers have been focusing more attention on e-commerce as numerous revenue stream opportunities exist. This includes partnerships and sponsorships when applicable.
Are you familiar with audience extension and how it’s used in the digital publishing industry? In case you aren’t, here’s a quick refresher on the topic and some statistics to
Digital publishers who are focusing on providing a great experience for mobile users should pay attention to some of the data coming out on the audience.
Digital Content Next has taken a deep look into time-based metrics for the publishing industry. The company has shared its findings in a new report entitled How Time-Based Measurement is
Digital publishers are always looking for the best ways to utilize revenue streams. In the realm of digital advertising, many are starting to turn towards time-based metrics.
Blendle is an online newsstand that allows audience members to buy single articles. It operates within the same concept as iTunes, which charges a buyer per song purchased.
You probably already know that millennials are big into using their smartphones to access the web. However, their ability to do so may be surprising to some.
Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose
Do you know where your digital ads are the most effective? This is something that digital publishers and digital marketers have considered, if they have taken the effort to create
For digital publishers who offer eBooks in addition to daily articles and free reports, there are some new updates on Apple’s iBooks Author which may be of interest to you.
Once newspapers and magazines became digital entities, more opportunities were afforded to digital publishers. Content can be created and distributed for different mediums and platforms, including audio content. The Economist
Who doesn’t remember the big fake checks being handed out in Publishers Clearing House commercials? It seems, however, that after years of speculations that Publishers Clearing House was operating a
As legacy publishers become digital publishers and the print magazine turns into the digital magazine, the aspect of fidelity comes into play. The human touch cannot be fully lost in
Native advertising has been an interest to many digital publishers. Now, one major publisher is touting the notion that it has run the first native ad in print.
