When you think of the term "email analytics" there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think
Online content strategy can be navigated only when you're equipped with the right data analytics. Throwing an article up and calling it a day doesn't do it anymore. Luckily, publishers
Place yourself in the shoes of someone with vision issues: you are at the age where you're kind of set in your ways, yet haven't completely lost the will to
Did your search traffic drop this month? Even the most respected publishers I know saw a little kick from the recent Phantom update, which hones in, as usual, on high-quality
Content that doesn't deeply consider audience is a waste of time and money. It's no coincidence that the majority of Mequoda Members are niche publishers: The model allows you to
Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what
Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most
Repurposing content is a core tenet of the Mequoda Method, but we can't take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital
I recently talked to a publisher who, up until recently, almost never promoted his magazine. But he didn't realize it. He has a Portal with free content, a magazine website
Developing a content distribution strategy that goes beyond print and desktop is no longer a luxury – it's a requirement if you want to stand any chance at sustained success.
There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as
Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise.
Our brand new Digital Magazine Publishing handbook, however,
Earlier this week, we relayed news of tech network Purch's Series C grab of $135 million, fueled largely by its prowess in mixing content and commerce. Purch's success is a
The one thing publishers complain about when it comes to Twitter is that it doesn't generate a ton of revenue for them.
And the one thing publishers forget to do on
The days of starting a magazine, sitting back, and watching the revenue roll in are over. Publishers must be vigilant in monitoring industry trends, establishing best practices, and monetizing content
Time Inc. digital tries a paywall with Entertainment Weekly, while time spent with media seems to grow everywhere except in print
As time spent with media continues to rise, publishers don't
There are a lot of things you can do without knowing it, but content aggregation isn't one of them. For example, you could offend someone without knowing it. You could
Legacy magazine publishing companies like Time Inc. digital are trying to get smaller, while smaller publishers like Lonely Planet and Vox are trying to get bigger. Let's take a look
Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great
All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in
Ask any publisher about the industry's top trends, and it's likely the majority of their responses will start with the letter "M." Multiplatform, mobile, and metrics, to name a few.
Digital publishing success comes with a multiplatform publishing approach.
Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling
App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose
Video ad viewability continues to be a crucial part of multiplatform publishers' plans, particularly if you're working under an advertising-reliant revenue model, of course. But even if you're not, solid
Social publishing platforms are all the rage for publishers looking to repurpose content, cultivate audience, and drive traffic, and providers' offerings are becoming more sophisticated and specialized. Or, in Facebook's
Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New
With these new-age advertorial examples, you'll re-think your native advertising game
Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content -- add value to
When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix
Design is a delivery mechanism for content – nothing more and nothing less. The more elegant, the better, of course, but getting caught up in appearances is never a good
Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles
Winter, spring, summer or fall, all you have to do is call, and your evergreen content will be there. Yeah, yeah, yeah.
We've talked about evergreen content and it's antithesis, deciduous
There are plenty of digital newsstand options in today’s landscape. If you have a limited budget, don’t waste time by publishing on the wrong digital newsstand. Which should you be
Knowing the latest digital advertising trends can translate into dollar signs for publishers. In this roundup, drawing on a handful of articles from MediaPost's Media Daily News, make note of
Breaking News!
Did I get your attention? If so, you may intrinsically be drawn to the concept of newsjacking, even if you aren’t quite sure what it is.
Newsjacking is the process
Quality content built for repurposing: check. Multiplatform tactics like free downloadables, a blog, and live events: check. A relentless social regimen: check. You've crossed off all of these items as
Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it's our job to
You won’t find a digital newsstand at the corner of a city street. The digital newsstand is the latest step in the evolution of digital content publishing. These digital distribution
Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes
Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready?
If at least 2% of your website visitors aren't converting into email subscribers, then you're reading exactly what you should be. And most publishers are averaging much less than a
Last week, we came across a cool, candid essay from Slate Editor-in-Chief Julia Turner on the occasion of Slate Plus's first birthday. From the beginning, Slate has emphasized that Plus
The term evergreen is quite literal when it comes to botany, when it's referring to any plant that stays green all year long, in any climate. Forever. It's ever green.
Conifers,
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.
Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains
Save a few notches on your social stress meter by using these social media calendars to get ahead
Social media is my favorite thing to write about next to recycling content
Deft use of digital publishing platforms is a must for magazines looking to solidify their place in the industry. Thanks to astute observers like Talking New Media, we can monitor
eMarketer is full of new data for mobile publishers and multiplatform media companies this week. Here are five stories of interest for digital magazines and other brands:
Finding an edge is always at the forefront of online publishing companies' efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital
