There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap
Use these content tests and learn how to reach more people on Facebook with your posts
There's nothing more frustrating than looking at your Facebook page, with 20,000, 30,000, 40,000 or
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine
In our eyes, there are two digital magazine publishing software giants: Adobe and
The digital revolution not only makes content more accessible; it offers additional ways to generate revenue
Have the changes in digital magazine publishing created new revenue generating opportunities for you?
Those opportunities
When you read about international media news like the kind eMarketer covers below, small and midsize digital magazines have the ability to act on it overnight to start capitalizing on
Google quick answers are being featured at the top of their search results pages—here's how to nail that prime spot.
Are you publishing high-quality content? If you're one of the many
A thorough look at what a complete Twitter Audit should tell you
In the past we answered the question, what is a Twitter audit and showed you the first 11-question part of
One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
As websites become more and more sophisticated, the look and feel of portals has become slicker but it many cases more confusing as media companies attempt to use every trick,
Do you know what to monitor in your website traffic report?
We're constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic
Latest publishers' news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn't have it any other way.
There aren't many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.
Each week brings with it a new advancement, revenue stream,
A growth in digital medium usage portrays the increasing value of digital magazine publishing
In 2015, our Digital Magazine Market Study study showed that people read an average of 2.37 digital issues and an
If you're a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than "ad blocking."
Ad blocking programs are
Sometimes, you just need the numbers, right? When it comes to making decisions that could be the difference between flourishing or folding, data is a commodity. Device usage, performance metrics,
Publishers are getting creative with digital magazine ads on Facebook, and they don't even need to leverage the ad platform to do it.
Before you read on, if you've ever subscribed
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now
Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.
Our favorite part
Digital media publishers and executives move at a pace months ahead of others in many professions.
Whether it's on a practical level with editorial calendars planned months in advance or with
Publishing events continue to establish an industry foothold, as best practices are refined and perfected
Upward of 60% of our Mequoda Members have integrated publishing events into their multiplatform strategy. One
There's no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its
Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a
Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model
A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly
If you take a close look at the most visited sites on the Internet, you'll see an interesting phenomenon. They all seem to use the same four colors.
It's true. Many
How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers
Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different
If there's one thing all digital magazine executives can agree on, it's that there are never enough publisher revenue opportunities.
Settling on just one is out of the question, and even
One main advantage of multi-platform publishing is recycling content into videos.
Think about it: what entices a website viewer more than a video sample of exclusive, paid-for conferences? These events are
It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more
Mobile spending is a rolling freight train
Breakthroughs in digital magazine pricing and contrast pricing yield startling results
A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions.
We still like
Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers?
Digital magazine readership – or audience, for our purposes – keeps climbing. Even as publishers grapple with ad viewability, mobile content strategy, and other challenges, they can take comfort in
These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes
There's a basketball game between print and digital, and we're rooting for digital.
Yesterday, we relayed MediaPost's news about the Movable Ink study finding that mobile email marketing has eclipsed desktop open rates, which is great news for multiplatform publishers who have Email
Mastering mobile email marketing might sound like it's low on the list of priorities for digital magazines, but, in reality, it's rapidly emerging as one of the most pressing skills
A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you've been reading this blog long enough, you're quite familiar with the Mequoda Method
Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.
Here’s a look at our
PPC publishing takes the pay-per-click model for advertisers to a compensatory one for platform contributors, and it's gaining steam. The shift acknowledges the realities of digital publishing: With so much
Multi-platform production doesn't have to be a mystery. Here are three examples of musically-inclined niche publishers who use digital platforms to expand their reach.
Efficiency is key to successful publishing. There
The classroom website is one of 10 website business models that Mequoda currently supports. There are six premium (paid) archetypes, including the classroom model, and four affinity (free) archetypes.
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
The phrase mobile video trends combines two challenges for publishers into one mega-challenge: conquering cross-device advertising and mastering multimedia with strong production and distribution platforms. More and more, the two
Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to
The power of traditional media companies is diluted these days, as legacy publishers struggle to keep up with the proliferation of content across the World Wide Web. Print is an
