Tag: publishers

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers  

The benefits of video advertising increase as trends are discovered, users are targeted, and call-to-action buttons are put into use. Although consumers don't generally love the 10-15 seconds of advertising they  

Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn't really a strategy at all. You must pick and choose your  

Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting  

Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way Over the years I've personally worked with hundreds of media brands  

Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model. This might seem obvious, but it's not difficult to  

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don't fret: It's a manageable move – just ask any Mequoda Member – and  

How to pump up the jam on your B2C email marketing efforts Last week we dug into best practices in B2B email marketing. Business-to-business email marketing is particularly different because products  

If successful social media publishers can count on one thing, it's that they can count on nothing. Magazines on social media must have a social media strategy in place, but they  

Welcome to a special all-niche edition of our daily news post, wherein we'll drill down on the topic of niche advertising, a crucial component of any magazine business model for  

Join the hundreds of publishers who have dramatically increased revenue and profits using the Mequoda Method for multiplatform publishing success… If I told you I could teach you Mequoda’s proven strategies  

Are you publishing podcasts? If so, then you're leaps and bounds ahead of much of your digital magazine business competition. But the better question is, are you publishing podcasts and actually  

If you're a publisher, tech considerations have emerged as a crucial component of your day-to-day decision-making. This likelihood increases exponentially if you're creating mobile apps and dedicating resources to serious  

While most of us are still ramping up, the early days of 2016 haven't seen much of a break in the action when it comes to the top magazine publishers'  

If you came here seeking digital publishing jobs to apply for, don't be disappointed that you don't see any listings in this post, because we've got something better for you:  

2015 was a blockbuster year for our Gold Members who, when following the Mequoda Method and using the Haven Nexus CXMS, have seen tremendous gains in traffic year over year. We  

Whether you're outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key I've been running marketing services departments and companies  

F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who  

Since its inception in late 2014, we've been paying close attention to the Association of Magazine Media's 360° Brand Audience Report, an innovative data study of digital consumption, as well  

As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in  

We do our best work with niche publishers and legacy publishers looking to become digital publishers, but we also like to monitor major magazine publishers' successes and setbacks, because at  

Google reveals the guidelines it uses to teach Search Quality Evaluators the difference between high quality content and low-quality content There's no three-word phrase we hear more in content marketing than "high  

Digital profits are what it's all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers  

Publishers aren't just going digital anymore, they're creating digital magazines that are evolving as quickly as the technology that hosts them In 1967, an eight-page issue of Computerworld was published for the  

If it's 2016, and we're writing about digital media trends, you know it must at least touch on the topic of ad blocking and/or native content. Today it's mostly the  

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to  

The publisher-advertiser dynamic has always been a fragile one, but it needn't be a fractious one. After all, it's a symbiotic relationship, and the success of each, in theory, depends  

Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems The one thing you can count on as a magazine publisher is that there will  

In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms When I first started working with Mequoda a decade  

We're not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the  

Publishers will reinvent their digital magazines across platforms and newsstands in 2016 This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue  

We've rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also  

Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams Most multiplatform publishing companies didn't start out as multiplatform, unless you consider the web  

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites This year in our Subscription Website Publishing articles we've tackled everything  

On desktop or mobile, ad blocking has emerged as the defining issue of digital publishing in 2015. This presents good news and bad news for online magazines looking to compete  

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices This year we've tackled everything from email marketing  

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile  

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines This year in our Digital Magazine Publishing articles we've tackled everything  

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write  

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development This year we've tackled everything from online advertising models, content recycling and  

Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne,  

For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /  

Publishers are paying more attention to social media optimization through their featured images and seeing higher reach If you're simply choosing stock photos from a library and using them as the  

They might not rival Major League Baseball's offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in  

How magazine content monetization has gotten more profitable, if you publish it in the right places Something we know from talking to niche publishers at the industry events we speak at,  

For some companies with multiple properties, publisher networks just make sense as a way to centralize operations and standardize content across all platforms for the purposes of more attractive options  

At Mequoda, one of our basic principles is to give things away. After all, how can people trust your content until they have a sample? And how will they ever  

The promise of mobile magazine publishing is no mirage -- it's just not so easy to achieve in the midst of viewability, targeting, and tech issues. Monetizing mobile is the  

Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because  

Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them Ever thought magazines would be placing native ads on social networks? Me