Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing
How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms
When I first started working at Mequoda almost 10 years ago, we wrote a lot
Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media ... charting response
The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year
Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling
Believe it or not, a big part of multiplatform strategy
In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just
Whether they are best practices for running an online business or best practices for sailing, there is always something to be learned from others
I’ve been asked many times, “what is
Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.
But, like any
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that's recurring billing. It's sometimes called recurring
Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast,
A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by
Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all
Online advertising trends – or should we say "trend" – are
It always amazes me how people can worry about good things that happen. Sharon (not her real name) runs a successful $5 million special interest B2C publishing company that now
Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they're not necessarily in accordance with what the solution is.
Subscription billing software allows publishers to manage their customer subscriptions and revenue by storing payment data and processing charges on a recurring basis. Of course, subscriptions have been an important
Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful.
Mequoda says: Not if we have anything to say about it.
There’s a better
The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by
While bloggers are out there buying generic images for a dollar on stock photo sites, one nice benefit magazines typically have is an archive of photographs from past issues. One
The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what
To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest
Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team
Ideal Candidate:
10+ Years managing a multiplatform media business with full top line and
It's no surprise that programmatic sales are on the rise – built on the same principles that make organic SEO such a successful part of digital magazine publishing, programmatic advertising
Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS
While there's a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try
Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine?
It seems like when you
We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics
Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded.
Multi-platform publishers who recycle, reuse, and re-publish information in
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become
Lots of news on the ad tech side of the industry, which really shouldn't come as news, given all of the advancements happening on what seems like a weekly basis
Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert
Times, Adobe, others making online magazine content news
Online magazine content doesn't end with an article being posted online. Rather, that's where it begins.
There are innumerable ways of repurposing content, and
Digital media publishing is a challenge, but it's a worthy challenge, because it will make you money when it's done right.
Print media publishing is a challenge, too, and it still
Advertising for publishers is also well known as an adventure for publishers, or better yet, a "choose your own adventure" for publishers, rife with peril but also the possibility for
Three years ago, Nielsen published an article that predicted "multi-screen [advertising] campaigns will be very important in three years." Multi-screen advertising, which a more common term in television advertising,
At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management
Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one.
All of what you're
Most legacy publishers have years and years of content that sits on their website and can still be extremely useful for their audience. In addition, they create new content all
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on
Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more
There's a
What if you want to learn a little more about your magazine competition? You can't just go up to them and ask. I mean, maybe you'll bump into their marketing
If you came to this website for help on how to create a magazine online, congratulations: You couldn't have picked a better place. That's just one goal the Mequoda System
The push behind publishing video or perishing is reaching a fever pitch now, and we must admit – it is in your best interests to start doing it. But do
