At the beginning of your roadmap, this magazine platform should come first, even before an app.
Online magazine platforms or offline magazine platforms or any platforms in between, it doesn’t matter:
The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier
When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their
The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.
That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it
As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand
Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you're a bear, they're really tough to pin down. If you are a bear,
We're surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in
Checking out the latest publishing analytics news from all data points
Publishing analytics have assumed a prominent role here at Mequoda, where we're focusing more and more resources on staff, development,
Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and
Put down the sunscreen and register before summer fever sets in
So, look, I know you're headed on vacation in the next week or so, but we have an early bird
Setting up a subscription website could be a costly test if you don't think about these three things first
The answers are not always obvious, even to a seasoned print or
Want to know a great way to confuse, distract and drive away new users? Design a website like a print ad. Go ahead, throw underlines under things that aren't hyperlinks.
You don't need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad
When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!
Being a magazine marketer is fun,
When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital
Mequoda wants no publisher to be left behind
I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make
What most publishers of niche magazines don't realize is that coming up with an editorial calendar is just as much work as producing the evergreen content itself.
New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But
Mequoda has been testing video landing pages for the past few years with great success. In fact, our Intensive attendees have told us repeatedly that our video is what convinced
Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision
Digital magazine distribution, readership, ad views, and more are
We've talked extensively about the great deal that the late Apple Newsstand – missed by some and not so much by others – offered magazines: a 30% remit to stand
Your magazine app is a platform, but it's not the most profitable digital magazine platform for passive income
Digital magazine apps are great for one huge reason: They come with a
Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic
While it might have blindsided some industry observers and rubbed some old-school publishers the wrong way, the recent news that the Associated Press is launching a native ads network shouldn't
If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate
The journey involves everything from creating a
The sacred elements of any best-practice online magazine business model
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the
Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing
For a very long time PR was pretty straightforward, and for many publishers, highly automated. The guidelines for how to pitch a press release started with writing your press release,
There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap
Circulation reporting and auditing has been a meticulous science for more than a century. Then digital magazine publishing came along to shake it up for the first time in decades.
In
For the enterprising social media publisher, Facebook video and Snapchat represent a promising future
What does it mean to be a social media publisher these days? It means you're willing to
While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there's a big payoff. If you follow the advice below and correct
There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the "ad"-versity facing the industry –
Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in
The beauty of the digital era in publishing is that it doesn’t just give you a new
Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.
I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda
To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and
If you're starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.
Will
Turns out Twitter's not the only internet superpower mulling over scaffolding possibilities. News of the latest Google updates shows that its experimenting with counts – if not characters, then at
Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it's going out of style (it is, in fact, in style.)
Donald
For regional magazines and niche publishers, video monetization is even more of a priority
Video monetization represents one of the great opportunities of the next five years for digital publishers, but
Set up your marketing based on data and continual improvement to reap big profits
One thing that troubles publishers who are planning to make the move to multiplatform publishing is how
The subscription model has a lot of perks and one of them is that subscriber churn rate is much lower than any other product you can offer. Customers don't usually
What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad
Google's kind of the king of mixed messages. They tell publishers not to optimize, and to "just write great content" but their team says that yes, in fact, good keywords
At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they
When we develop magazine business plans for our Gold Members, it include seven levels which you've probably heard us refer to as CAROTME: content, audience, revenue, optimization, technology, monetization, and
Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
