In practical terms, many publishers don’t really need a shopping cart. Many publishers have only a few products to sell. If your business offers one or two magazines, a few
A successful multiplatform publisher will consistently look for the next big way to enhance his or her brand, and focusing on digital evolution is one major way to do it.
If there's one annoyance you've probably heard from your website operators, it might be managing spam comments. They log in to begin content development, and before they can create a
Christian Science Monitor pushing new digital product; Time Inc. to launch new digital video service for publishing websites; Vice benefits in ad exposure with redesign
Many changes come to publishing websites
MPP expanding American market; TNG acquires Ingram Periodicals; Digital publishing becoming a priority for Reader's Digest
Digital publishing transforms in a variety of ways, from new technology in the digital age,
A replica-plus is a replica with some extra bells and whistles added. And normally you’d think that adding things such as video, audio, HTML links and other technology-rich features would
Today we're seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.
We begin at Media Post, which is reporting
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility. In a nutshell, Google is now requiring publishers to create websites that are
Mequoda has helped hundreds of media brands build vigorous, profitable, growing multiplatform publishing businesses. And we can help you.
Every quarter, I work on a 5-year business plan with one
To build a better subscription website, we've created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers
What will you be doing next week? Making money, or losing it? If you work in niche publishing, or own a magazine company, I highly recommend joining us at the
If your goal in life is to find out what your customers value—ask them.
To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda,
Zink digital magazine relaunches; National Geographic launches digital network; Amazon looking at offering subscriptions to publishers
Not all the digital magazine content we report on involves launches. Sometimes we have relaunches
A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount
Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of
How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that's what Grzegorz Piechota pitched in
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,
The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and
The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose
Digital magazines continue their development while some print publications go out of fashion. Today we're reporting on some new cases of print magazines being shuttered for more emphasis on digital
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
Do you ever feel like you're working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could
How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where
Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service
A diverse multiplatform publishing strategy can lead to many desirable outcomes,
We're not sure why most association magazine websites bury free and magazine content, but we'll try to help them see the light.
If you're an association website, do you spin off
The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users
We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?
In today's
"It’s more effective than direct mail and as effective as telephone – and so much less expensive." That's a quote from ClickZ's latest report, Email and the Age of First-Person
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
When it comes to social media for publishers, you could be spending less time and getting more out of it
There's no doubt about it, social media for publishers is an
Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We're seeing more publishers partnering with Facebook for distributing content as part of an audience development
Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it's positioned.
In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it's usually because they don't know how to leverage those assets.
FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable
There are a multitude of ways multiplatform publishers can evolve and succeed through
Before hiring subscription website publishing experts, take this advice straight to the bank.
If you're looking to grow the most beautiful rose garden on the block, would you prefer to go
Sometimes we're amazed by content offerings we see subscription publishers launch. A recent content initiative from The New York Times applies, and it will be the first news story for
If you're running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.
In
Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Have you ever felt in your personal life, like plans
Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.
The first report involves the
Spend two days with us, and you could become a success story like these publishers.
http://mequoda.wistia.com/medias/x35lvq1w14?embedType=async&videoFoam=true&videoWidth=600
If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And
"Print is dead." "Long Live Print." "Digital Will Save Publishing." "Publishing Can't Be Saved."
If you took headlines for fact, you'd never know how to respond to the contradictory "news" you
Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.
Now imagine you throw a dinner party where your brother brings
There are 201,000 people searching for the term "apple pie recipes" every month, but that doesn't mean you should break out the measuring cups and write about it, if your
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.
It's not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at
