Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Great content can be hard to find. That's why Google is using its search engine and video platform to target high-quality content from a variety of digital publications. Today we're
Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we're looking at news on referral traffic, pertaining to
The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a
Study shows trust in branded content; Bloomberg proves value of branded content; Digital magazines aided by branded content from major publisher
Content marketers, digital magazines and publishers are turning towards branded
Parse.ly releases report on friends and family algorithm that's worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you're a Facebook publisher, you know as well as anyone
Repurposing publisher content is a best practice that all Mequoda Members do as a matter of course.
You should try it, too.
It provides great value, requires minimal albeit dedicated investment of
What to look for in community management systems from Haven Thread, to Simple:Press to Kunena
Forums really leverage some of the best things about the Internet. Sometimes called message boards, forums
FTC provides sponsored content labeling guidelines in ‘Native Advertising: A Guide for Business’
The Federal Trade Commission (FTC) guidance on native advertising for publishers, released late last year, greatly helps publishers
If successful social media publishers can count on one thing, it's that they can count on nothing.
Magazines on social media must have a social media strategy in place, but they
Publishing on LinkedIn is a practice we believe in: As a social networking service aimed at professionals, what better way to share content with digital magazine executives and digital marketers?
Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of
Some publishers have found Facebook to be a significant form of referral traffic, especially since Facebook has taken efforts to highlight publisher content.
Six elements of engagement for better content marketing to a very important demographic
The American writer Carl Sandburg once said, “Nothing happens unless first a dream.” In today’s digital world, many
2011 Industry Outlook Offers Insightful Data
“It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a
Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
