Tag: promoting content

When an article publishes on your website, how do you go about promoting it in social media? When I pose this question to a room full of magazine editors from different  

There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different  

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.  

We have recently been informed that starting Friday March 23rd there will be a change in the way that Twitter works with CoSchedule.  Twitter will no longer allow users to  

When it comes to social media for publishers, you could be spending less time and getting more out of it There's no doubt about it, social media for publishers is an  

There are 201,000 people searching for the term "apple pie recipes" every month, but that doesn't mean you should break out the measuring cups and write about it, if your  

Some publishers are focusing on new subscription website products while others are focusing on website quality  We’re seeing new subscription website products launch and new website launches coming to the industry. Talking  

Write an online magazine editor job description like a product description for a Swiss Army knife Can you remember life before the internet, when a personal computer was another name for  

Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one. All of what you're  

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media  

For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue  

The one thing publishers complain about when it comes to Twitter is that it doesn't generate a ton of revenue for them. And the one thing publishers forget to do on  

SimpleReach CEO Edward Kim writes in a recent Ad Age column that digital publishers must transcend the "analog values" that inform a prevailing aversion to paid promotion of content. Kim  

Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for  

You have all the control in the world getting people to "like" you when they're visiting your website. Host a dominant "like us" button, hope it gets clicked, and you've  

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover content marketing in the simplest, most time-efficient way possible.  

6 Components of a successful content marketing strategy Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch