Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile
As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising?
Programmatic native advertising ... it's quite a mouthful, right?
Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you're a bear, they're really tough to pin down. If you are a bear,
Lots of news on the ad tech side of the industry, which really shouldn't come as news, given all of the advancements happening on what seems like a weekly basis
Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a
