Monitoring mobile advertising trends is a must for publishers aiming to monetize a platform that promises riches but has thus far eluded a precise formula for success. Digital magazines face
In the digital magazine business, today's trendiest practices could be taboo tomorrow, and vice-versa. That's why it's so important to build a durable core product that's solid enough to withstand
According to a recent study from MediaPost, 50% of publishers' ad deals account for 10% of their revenue. "Automated guaranteed" advertising can help close that productivity gap.
