Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed
If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we're talking about
In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your membership website, C, capturing email addresses, and E, engaging
Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach
Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we're seeing a variety of changes coming to the digital advertising side of digital
Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company
Today's news focuses on media company acquisitions, including some interesting ones that expand the current business
As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising?
Programmatic native advertising ... it's quite a mouthful, right?
The latest updates about still evolving relationship between programmatic, publishers
On the eve of its programmatic publishers conference earlier this month, minOnline.com featured several articles on programmatic advertising, including a few
It's no surprise that programmatic sales are on the rise – built on the same principles that make organic SEO such a successful part of digital magazine publishing, programmatic advertising
Advertising for publishers is also well known as an adventure for publishers, or better yet, a "choose your own adventure" for publishers, rife with peril but also the possibility for
Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to
In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB's latest pronouncement on ad viewability, the efficacy of data monetization,
Magazine circulation numbers are by definition always changing, but we're at a crucial juncture when it comes to these stats.
For instance, it's hard to believe, but the Alliance for Audited
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
Are the robots finally taking over? Does the emergence of programmatic ad sales as a preferred revenue model signal a sea change for publishers? And, if so, are you ready?
Are you surprised at how quickly the adoption of programmatic advertising is moving? eMarketer is reporting on a survey conducted by Chango. According to the article, out of marketers in
Programmatic advertising is growing in the digital marketing world, and that world coincides closely with the digital publishing industry. Do you know what programmatic advertising is or how it can
iSocket for Publishers is a solution offered by iSocket that allows publishers to streamline their reservation sales process, reports Talking New Media. The process will be automated into a single
Publishers' sales teams are facing challenges when it comes to the tech side of programmatic advertising. In response, the Economist Group has joined The New York Times, The Washington Post,
According to a recent study from MediaPost, 50% of publishers' ad deals account for 10% of their revenue. "Automated guaranteed" advertising can help close that productivity gap.
KBS+ venture capitalist Taylor Davidson discussed the programmatic advertising model with Digiday recently, offering five indicators that publishers and buyers are finally tapping its power.
Digiday recently converted a report from Magna Global on the outlook for programmatic advertising into five helpful charts, and the results show a strong future for the U.S. innovation that
