Aggregating great content is just as valuable as creating great content
Content aggregation is often given a bad name, because it’s often done incorrectly.
The best content aggregators approach the process
Some of your customers will want one of your products, and others will want more. But how many will buy the first and never return, and how can you generate
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of
In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product
Digital publishers continue to take steps into new territory for developing content platforms and revenue streams. Others look to changes that are merely tweaks to optimize current programs. Today we
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
If your goal in life is to find out what your customers value—ask them.
To make my case, let me introduce you to Green Gardens Network. If you’re new to Mequoda,
Dozens of tested, proven techniques for increasing your digital media revenues.
This is not the event to attend if you want to learn the latest, hottest, coolest-sounding ideas. Instead, this is the event to
At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management
Rather than dedicating budget space to a traditional research and development department, Hearst is leading the charge among mega-publishers on decentralizing its efforts in digital innovation.
Non-traditional partnerships have really become a hot digital publishing trend in the last month. These sort of retail-food-publishing partnerships are one of the hottest new digital publishing trends. Oh, and
Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,
Making new technology part of your everyday
Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is
Lidia Lubka, publisher/editor, EcoLog, Toronto, Canada
What was your first job out of college and how did you get into this business?
After graduating with a journalism degree, while trying to
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place
The rules have changed. Running an online business is an evolutionary process that changes quicker than most business owners are familiar with.
Beyond the changes, running an online business is
I was so excited to see that McAllister shared the press release template that Amazon's product managers use when coming up with a thoughtful and inspiring press release for a
Getting Sales and Marketing Teams on Same Page
There has always been a bit of a disconnect between sales and marketing. One wants to build the brand and expand the channels,
Client consultation opportunities available
As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea
Pricing Can Be Your Best Strategy
Rafi Mohammed is the author of “The 1% Windfall: How Successful Companies Use Price to Profit and Grow” (HarperBusiness) and founder of Culture of Profit
Pop-Up Magazine brings magazines to life
Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.
The Internet allows for different platforms
Hewitt to bring real-world success to SIPA 2011
Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful
Facebook for Business? A Writer Gives It a Go
The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none
Inbound links won't mean jack if nobody is searching for you
Editors and product producers have a love/hate relationship with search engine optimization. Editors hate to compromise any type of editorial
Convince your would-be customers with facts, not hype
A salesletter is defined by the headline it reads. The headline is often written in the largest font, with the boldest colors, and
Rick Biehl, President and Publisher, Atlantic Information Services, Inc., Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
BIEHL: In the early
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
Londesborough Proves Popular With His Sales Habits and Best Practices
At the last session of the SIPA 2010 Conference—Best Ideas From SIPA 2010—host Andy McLaughlin did a wonderful job of keeping
New-Product Ideas Range From a Relaunching to a Repurposing
Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010).
From Torry Burdick, senior vice president, Marketing, Mortgage
Anne Holland, Publisher, Anne Holland Ventures Inc.
SIPA: What was your first job out of college and how did you get into this business?
HOLLAND: Data entry operator for the World Aviation
A 90-minute tutorial with email marketing consultant Jeanne Jennings that explains the importance of email credibility and the steps all publishers need to take in order to maximize sales by
Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more
A sneak peak at some Q&A from the Mequoda Pro forum on search engine optimization and digital product development.
“Ask questions and receive detailed answers from Don Nicholas and the
A frank and earnest question from a respected colleague challenges us to create a new online document
Introducing the Mequoda Best Practice Guidelines, soon available to all Mequoda Summit 2009 attendees,
Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
Bristol, RI - June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s
Google's Andrew Madden talks about how they are becoming more and more invested in working with online publishers and becoming content distribution partners
Mark Ragan of Ragan.com and Ragan Select, tells publishers how their new membership website and social network has brought profitability from 31% to 49%
