Tag: print magazines

When a print magazine closes, a world of opportunity opens for its portal A few weeks ago Conde Nast announced that they'd be closing the print arm of Self magazine. And after  

Can you assign dollars and dimes to a free digital newsstand? There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of  

In publishing, there's no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the  

When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?) When we heard Consumer Reports was undergoing a makeover it was music to our  

Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success. Meredith's chief brand officer, Kim Martin, recently told FolioMag.com that they  

Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year In our annual American Magazine Reader Study & Handbook survey, we set out to understand  

Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we've been tracking those tracks. (After all, we issue our own annual study on  

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it  

While it's true we've made our reputation with digital publishers, remember that many of them started as print publishers, and we helped them make the transition by instilling multiplatform strategy  

If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all  

At the beginning of your roadmap, this magazine platform should come first, even before an app. Online magazine platforms or offline magazine platforms or any platforms in between, it doesn’t matter:  

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier  

The answers will surprise you At Mequoda, we’re deeply opposed to guessing. That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it  

Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic  

Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing? It could be argued that mobile publishing  

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling Believe it or not, a big part of multiplatform strategy  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what  

Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to  

We count many B2B publishing companies as Mequoda Members, in large part because you're hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and  

Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting  

While most of us are still ramping up, the early days of 2016 haven't seen much of a break in the action when it comes to the top magazine publishers'  

Publishers will reinvent their digital magazines across platforms and newsstands in 2016 This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue  

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write  

The benefits of online advertising are undeniable, but for better or worse, realizing them can be an exercise in patience and persistence because of the wide-open state of affairs in  

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal. Here's the good  

For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost Legacy publications should be ultra focused on how to create dynamic  

Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles "So I've figured out how to get traffic -- how do I  

Each subscription website business model we write about has a distinct combination of characteristics When Mequoda writes about subscription website business models, we always include a chart that outlines eight different  

It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more Mobile spending is a rolling freight train  

These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes There's a basketball game between print and digital, and we're rooting for digital.  

Readable text, scrollable text, links to websites, embedded video, back issue archive, vertical swipe, copy and paste capability, content bookmarking, relevant advertising, general advertising, and companion print magazine. Which functions  

The primary stat we set out to understand in this study was what percent of U.S. adults with Internet access reported reading a digital magazine issue in the last 30  

Before quantifying the readership of digital magazines, we wanted to first understand what percent of the American adult population with Internet access reads print magazines. We also wanted to learn  

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every  

With apps, mobile has overtaken desktop in total Internet usage, but not in web browsing Mobile Internet usage has surpassed desktop Internet usage, according to comScore, but contrary to predictions in  

BOSTON, MA, January 30, 2015 – Don Nicholas, a journalist-turned-publishing consultant-turned novelist, has just published his first novel, Homecoming, a mystery inspired by many of his favorite writers and characters  

We love it when digital properties become successful enough to launch print magazines. It shows the power of digital, and the benefit of utilizing multiplatform strategies.  

Multiplatform expansion is a wonderful opportunity for publishers who are able to build a comprehensive audience. We’ve seen the process start as digital publications and move to print magazines, or  

It’s not incredibly common to see a digital publishing launching a print magazine, but CNET is doing just that.  

Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose  

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up. And here’s a secret: Niche publishers have a hidden advantage in competing for digital  

Niche publisher launches groundbreaking website magazine, revealing future of digital magazines NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and 13 free cooking sites, has  

Screen Shot 2014-07-31 at 11.50.33 AM Erstwhile British "Internet tabloid" The Kernel will relaunch in August as The Daily Dot's weekend magazine. Digiday reports that The Kernel will report on current  

More and more, digital content providers are emulating magazines in both presentation and hiring practices in order to better impress readers and advertisers.  

These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.  

One of Mequoda’s primary reasons for being is to help legacy publishers cross the digital divide. And when it comes to Farm Progress, we’re talking serious legacy publishing – a  

Field & Stream gets it right the second time If you’ve read this blog for a while, you know that we’re big fans of Bonnier Corp. for its embrace of digital  

UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a "soulful BuzzFeed." Instead of posting links to funny cat videos they are posting links  

The price of must-read news about New York State and the city will cost you $5,990 per year. Lucia Moses from Ad Week writes, "Capital next month will start asking