Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,
The concept of carefully curated collections of magazine content that can be reformatted into special issues is not new to the publishing world, and was in fact a mainstay of
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to back issues and other premium content.
For the
Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And
If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products.
Do you run or contribute to an online magazine?
Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an
We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because
If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell
It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there's not a competition between print
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers
Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.
In today's Strategy Spotlight, Don
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of
Web magazine consumers like to read their magazines like they read their news - online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web
Mequoda ran its first ever digital magazine consumer study in 2014, polling US adults with Internet access. At the time, the biggest finding was that 20% of respondents reported currently
I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews.
It's genuinely thrilling to be in the publishing industry at this moment and time. Think
The ten biggest take-aways about magazine media learned at IMAG
If you're in the magazine industry, you're probably familiar with the MPA's annual IMAG conference. My colleague Kim Mateus and I
Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on
What do you think are the essential elements of the perfect digital magazine?
If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as
2018 Mequoda Magazine Consumer Study predicts digital magazine readership as a percentage of all magazine readership will break 40% in 2020.
BOSTON, JUNE 15, 2018—Mequoda ran its first ever digital magazine
As preferences for digital magazine consumption go digital, here's a list of all the ways you can improve your multiplatform editions.
Last week we published this year's 2018 Mequoda Magazine Consumer
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective subscribers. When you are running a six Sigma subscription marketing
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
Back in 2014, we partnered with Prime Publishing to launch America’s first web magazine. Since then we’ve launched more than a dozen and have learned a lot. Prime’s web magazine,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,
Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.
First,
Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the
The MPA releases its Magazine Media Factbook 2017/18, sharing multiplatform publishing data you can use
You may be surprised by some of the data we have to share about multiplatform publishing. But we're
Digital magazines continue their development while some print publications go out of fashion. Today we're reporting on some new cases of print magazines being shuttered for more emphasis on digital
Digital magazine publishers Hearst and Condé Nast's joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence
Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website
Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making
Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish
Enhancements to publisher websites come with new ideas for reaching and engaging audiences.
We’re seeing
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere)
Although it might seem like we ignore the trends of print magazines unless they've fallen
