Top Chef, Iron Chef, Rachel Ray, Bobby Flay – seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated, one of the grand dames of the industry, is also
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more
I'm writing live from the American Magazine Conference, hosted by the Magazine Publishers of America in Phoenix, Arizona. The conference kicked off on Sunday with an MPA-IMAG meeting where, similar
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.
Forbes.com is part of (do I really need to say this?) the Forbes
The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just
Mequoda has previously covered the Boston Common Press's media network in America's Test Kitchen Media Network Case Study by Jane E. Zarem. The membership website (and print magazine) Cook's Illustrated
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
With A's in Strategic Intent, Relationship Building and Brand Preference, it's Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports' successful membership website
CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little More Promotion.
Mequoda
WoodcraftMagazine.com is a Sturdy Site That Will Serve the Purposes of the Master Brand, but Won't Warm the Hearts of the Audience.
Woodcraft Supply Corp. is a leading seller of woodworking
Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the
PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums
OFIEs, "Order Forms in Editorial" are embedded subscription forms.
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?
Vanity Fair is one of those cultural icons
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for
A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website
MotorTrend.com Demonstrates That a Mequoda Internet Hub Can Be Informative, Attractive, Engaging and Smart, While Linking Visitors to Both its Own Satellite Sites and Those of Other Publishers
The Johns Hopkins Medical Letter, Health After 50 is the Springboard for University Health Publishing's Expansion From a Single Independent Print Newsletter to a Network of 26 Branded Consumer Health
Learn how one special-interest consumer publisher increased his magazine circulation with a simple change to the page footer on every page of his print magazine.
EskyGuide.com, the Online Home of Executive Travel Magazine, While Demonstrating Good Readability and Affordance, Tries to do Too Much From One Site, Causing Brand Confusion, Task Incompletion and Lack of
Mequoda Revisits a Review of Better Homes & Gardens' Website Design to See What's Been Improved Since Last Year, Finding its Strategic Intent Clearer, its Interactive Content Better, but its
TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore.
The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial
BabyCenter LLC, is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need.
It’s a truism that income opportunities from trade books, i.e. books sold through channels like Barnes & Noble and Amazon.com, are very limited. To earn a fair and reasonable living,
Established print publications, especially trade publications, typically have a hard time letting go of their print roots and embracing all the new functionality and usability features that are required for
I’ve had spinal meningitis, cancer, diabetes and attention deficit disorder. OK, not really. But I think I might qualify as a hypochondriac, along with a certain percent of the WebMD
In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers.
Winespectator.com is a great example of a successful Mequoda Membership Website Publishing Model™. The website, while similar to the print magazine, offers more functionality and added features than their print
Her vision is to create a tool that will guide women, encourage them, help them balance. To help accomplish her vision, Jessica Hostler de Sanchez formed a partnership with her
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
Some 16.5 million Americans—or 7.5 percent of all adults in the United States—are yoga practitioners, and another 25 million people expect to try yoga within the next 12 months, according
