Tag: print magazine

We can't think of a better way to launch an upcoming series of interviews with Mequoda Members who are making waves in digital publishing than to post this recent email  

Because we quantify everything, Mequoda has identified nine (coincidentally) deadly subscription website mistakes that are commonly made when publishers build their online presence.  

Since 2014, the MPA has been tracking magazine consumption with its Magazine Media 360° report, and we've been tracking those tracks. (After all, we issue our own annual study on  

We're proud to number a nice mix of successful B2B and B2C magazines among our Mequoda Members. This reflects the potency of the niche strategy + multiplatform publishing combination –  

Convince magazine advertisers to "invest" in your ads and native content, then show them the numbers. If you're a new magazine, or even just new to digital magazines, you already know  

September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with  

Don't leave money on the table by skipping over new multiplatform magazine revenue models You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with  

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it  

Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest At Mequoda, we talk a lot about your minimum information unit,  

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.  

Once print habits are gone, the magazine industry will rely on a new breed of digital magazine habits that you're responsible for creating Once pundits started waving the "print is dead"  

At the beginning of your roadmap, this magazine platform should come first, even before an app. Online magazine platforms or offline magazine platforms or any platforms in between, it doesn’t matter:  

Mequoda wants no publisher to be left behind I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make  

Your magazine app is a platform, but it's not the most profitable digital magazine platform for passive income Digital magazine apps are great for one huge reason: They come with a  

The sacred elements of any best-practice online magazine business model Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times." He was right on the  

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it's going out of style (it is, in fact, in style.) Donald  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year  

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling Believe it or not, a big part of multiplatform strategy  

Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful. Mequoda says: Not if we have anything to say about it. There’s a better  

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what  

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics  

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still  

Digital media publishing is a challenge, but it's a worthy challenge, because it will make you money when it's done right. Print media publishing is a challenge, too, and it still  

Who are the companies and what are the trends making the latest media news relevant to digital publishers like you? The latest media news this week includes news from the earliest  

Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn't even considered other ways  

Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way Over the years I've personally worked with hundreds of media brands  

While most of us are still ramping up, the early days of 2016 haven't seen much of a break in the action when it comes to the top magazine publishers'  

2015 was a blockbuster year for our Gold Members who, when following the Mequoda Method and using the Haven Nexus CXMS, have seen tremendous gains in traffic year over year. We  

Publishers will reinvent their digital magazines across platforms and newsstands in 2016 This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue  

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with -- monetizing mobile  

They might not rival Major League Baseball's offseason hot stove of free agency and trades, but publishing deals at the end of 2015 are still making magazine industry news in  

How magazine content monetization has gotten more profitable, if you publish it in the right places Something we know from talking to niche publishers at the industry events we speak at,  

Websites are not magazines (most of the time). However, magazine content can be the basis of a successful periodical website that follows the basic rules of periodical website design and  

Another new Mequoda multiplatform publishing system is born Everyone loves to brag about their children, and at Mequoda we feel the same way about our clients. One of our most successful  

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an  

From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things At Mequoda we spend a significant amount of time building custom business  

Why do modern multiplatform magazines make so much money? At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that  

If you're looking for digital magazine software that allows more control over pricing and distribution, then a web magazine is for you Attention publishers: digital magazine apps for tablets and mobile  

Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.  

Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine In our eyes, there are two digital magazine publishing software giants: Adobe and  

Starting an online magazine business brings one platform that offers advertisers the visibility and tracking accountability they desire  

A growth in digital medium usage portrays the increasing value of digital magazine publishing In 2015, our Digital Magazine Market Study study showed that people read an average of 2.37 digital issues and an  

Breakthroughs in digital magazine pricing and contrast pricing yield startling results A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions. We still like  

These digital only magazines have disappeared from existence, but we’ll take this opportunity to learn from their mistakes There's a basketball game between print and digital, and we're rooting for digital.  

Multi-platform production doesn't have to be a mystery. Here are three examples of musically-inclined niche publishers who use digital platforms to expand their reach. Efficiency is key to successful publishing. There  

Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers The magazine industry used to be a tank of big fish in big pools. Only the  

The upsides and downsides to the tablet statistics floating around Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as  

We've covered a lot of ground during the past couple of weeks as we roll out stats from our 2015 Digital Magazine Market Study. But have we covered too much  

Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but