Subscription website publishers are honing their subscription offerings to generate greater revenue and utilize the subscriber data file that they already have. This process is not new, but some of
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective subscribers. When you are running a six Sigma subscription marketing
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
Back in 2014, we partnered with Prime Publishing to launch America’s first web magazine. Since then we’ve launched more than a dozen and have learned a lot. Prime’s web magazine,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
Subscription website growth in the digital publishing industry continues as major publishers see increased results and added attention to their cause of increasing subscriber numbers.
Publishing websites have experienced significant changes over the years as subscription websites have evolved along with technology. Digital publishers making strides to provide the best website to their audience keep
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and
New offerings and products are often utilized by publishers working to increase numbers of digital subscribers. Today we're looking at two publishing that have been placing added focus on their
Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,
I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that
Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We're seeing some of the biggest subscription website publishers reaping the benefits
For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task
When we set out to launch the I Like Crochet
The magazine industry has lost their way.
It's been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that
Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.
First,
Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the
Today we begin with a look at Working Mother, which has seen a big growth in traffic since a recent digital strategy adjustment. Folio: reports, "Working Mother’s new digital strategy
Learn how to write more effective native content advertising for a sponsor and start getting paid more for content
According to Business Insider data, the amount advertisers are spending on native
When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital
Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of
At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go
Subscription models are always evolving with technology and audience interests. Today we're looking at some subscription models and strategies, including successes and failures of them.
There's very little consistency when it comes to pricing magazines on the internet, and even less when it comes to bundling magazine subscription offers. We're all familiar with the $12
The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read
The MPA releases its Magazine Media Factbook 2017/18, sharing multiplatform publishing data you can use
You may be surprised by some of the data we have to share about multiplatform publishing. But we're
Increase publishing revenue with self-serve listings and more robust ad packages
The directory and listing-style content business has some pretty unique benefits. If executed correctly, this business add-on can be a
Digital magazines continue their development while some print publications go out of fashion. Today we're reporting on some new cases of print magazines being shuttered for more emphasis on digital
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it's usually because they don't know how to leverage those assets.
Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Have you ever felt in your personal life, like plans
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the
Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere)
Although it might seem like we ignore the trends of print magazines unless they've fallen
As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in
When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they'd be closing the print arm of Self magazine. And after
Can you assign dollars and dimes to a free digital newsstand?
There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of
Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of
The more you can give a member of your subscription website, the better.
And it appears we're not the only ones who think so.
Earlier in the week we talked about Condé Nast’s
When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?)
When we heard Consumer Reports was undergoing a makeover it was music to our
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the
Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if
Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success.
Meredith's chief brand officer, Kim Martin, recently told FolioMag.com that they
Readability and scrolling text should come first in tablet and native edition digital magazine design
Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the
Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to
Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as
The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not
What we learned about the average digital magazine reader in this year's study about magazine consumption
This year, like we have for the last several years, we ran a study to
