If you want to know one of the reasons why print has been uprooted by the web, blame readability.
Ever since we've been publishing magazines, newspapers and newsletters, the jargon and
Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour's new celebrity editors, Emma Bazilian writes, "Glamour is reaching outside the traditional
Time Inc.'s split from parent company Time Warner isn't the only big move the company is making. They are also tearing down the wall between editorial and the business side
According to Antoin Boulin at Folio, 80% of online content today is user-generated. BuzzFeed, Gawker and Forbes are noted as three top publishers of user-generated content (UGC). While BuzzFeed is
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
The New York Times continues to lead the transformation of the subscription publishing industry. In the next few months, they're rolling out a brigade of new multiplatform publishing products that
"We can't afford to pay for content if it's going to be a one-time use," stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event
Joanna Coles, editor of Cosmo, recently wrote an article for AdWeek that shares her opinions on digital publishing and printed content.
“Digital disruption has been fantastic for the publishing industry. It’s
A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription
The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and
Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services
That day we thought would never come is here. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes,
This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share
Non-traditional partnerships have really become a hot digital publishing trend in the last month. These sort of retail-food-publishing partnerships are one of the hottest new digital publishing trends. Oh, and
Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just
New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help
At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda
To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have
Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine
I got a note earlier this week from Dominik Grau, publisher of WatchTime USA. Dominic is a very busy guy. With his finger in publishing operations on three continents and
"Oh great, one more thing to do," thinks every editor you've ever approached about search engine optimization.
Because of this common adverse reaction, it's important to emphasize the longevity of articles
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven
Every publisher has a love/hate relationship with backlinks. We love when they're high-quality and make us look good, and we hate when they're bad and make us look spammy. For
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Good website copywriting doesn’t grow on trees*
I spent years perfecting the art of making my words reader-friendly, clear and informative.
Then I had children, who went to high school and college,
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry,
More is better, but only when it benefits publisher and audience member
Earlier this year, social media integration in email was only used in about a third of small and medium-sized
Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content
3 Tips for Choosing the Best Website Name for your Media Company, blog, Portal or Subscription Website
Over the past decade or so, I've had the privilege and downright fun of
Today we're focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content
Three ways you can be using content for a comprehensive audience development strategy
Audience development is challenging. Your content has to align with the searches conducted by audience members, and present
Two ways to increase your SEO power away from your website
SEO is such a small acronym with such large potential. And in today’s digital landscape, SEO isn’t just about using
Five steps to an audience development plan
Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content
How are you building your email marketing file?
Every online marketer and audience development manager has a preferred method for building their email file.
As a content creator myself, and the person
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today
The MPA Tablet Metrics Task Force recently announced new guidelines for tablet metrics
The action was taken to better serve advertisers while attempting to create consistency among digital magazine publishers.
In addition
How are you driving engagement on your Facebook page?
If you ask some publishers about the value of Facebook, they might focus on the retail aspect. How using Facebook to spread
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
